Porter Novelli Iberia

Porter Novelli Iberia, headquartered at 23 Calle Luchana in Madrid, Spain, is a public relations and communications consultancy with a strong track record in the technology and financial services sectors. Founded in 1986, the firm has built a reputation for helping clients navigate complex regulatory landscapes and rapidly evolving consumer behaviors. With additional offices in Barcelona, Valencia, and Lisbon, Porter Novelli Iberia brings a broad geographic perspective to its work, while remaining deeply rooted in the Spanish and Portuguese markets. The agency operates as part of the global Porter Novelli network, which spans over 90 offices across nearly 60 countries, providing clients with access to international resources and local expertise.

Strategic Communication for Transformation

Porter Novelli Iberia specializes in designing and executing communication strategies that aim to drive real transformation for its clients. The agency’s approach is grounded in research, planning, creativity, and quality, ensuring that each campaign is tailored to the specific needs of the client. A particular strength lies in its work with technology companies and financial institutions, where it helps bridge the gap between complex innovations and public understanding. The team also has deep experience in corporate communication and image management, internal communication, and crisis communication, making it a versatile partner for organizations facing disruptive changes or reputational challenges. In the health and tourism sectors, Porter Novelli Iberia applies its strategic framework to address industry-specific communication needs, such as patient education or destination branding.

Integrated Services for Modern Communication

The agency offers a comprehensive suite of services designed to support clients across all stages of their communication lifecycle. These include:

• Strategic communication planning and consultancy
• Corporate communication and brand image management
• Digital marketing and social media strategy
• Internal communication programs
• Crisis and issue management
• Public affairs and stakeholder engagement
• Product communication and marketing support
• Media relations and press office management
• Content creation and storytelling
• Reputation management and thought leadership

Porter Novelli Iberia’s service offering is built on a foundation of integrated thinking, ensuring that digital, traditional, and internal communication channels work together to achieve measurable outcomes. The agency’s expertise in communication and digital marketing allows it to craft campaigns that resonate with both B2B and B2C audiences, while its public affairs capabilities help clients navigate regulatory and policy environments.

Who They Work With

Porter Novelli Iberia is a strong fit for mid-sized to large organizations in the technology, finance, health, and tourism sectors that require sophisticated, data-driven communication strategies. The agency is particularly well-suited for companies undergoing transformation, facing reputational risks, or entering new markets in Spain and Portugal. Its ability to combine local market knowledge with global network resources makes it an attractive partner for multinational corporations as well as local firms seeking to elevate their brand presence. Based in Madrid, Spain, the agency serves clients across the Iberian Peninsula and beyond, leveraging its expertise in corporate communication, public affairs, and digital marketing to deliver results that align with business objectives. For organizations looking to build trust, manage change, or enhance their public image, Porter Novelli Iberia offers a reliable and experienced partner in the complex world of modern communications.