Positive Good
Positive Good is a public relations agency based in Sydney (founded 2018).
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About Positive Good
Founded in 2018, Positive Good emerged from a recognition that the clean technology and renewable energy sectors needed a communications partner with deep industry understanding. Based in Sydney, Australia, the agency was built around the premise that effective public relations and marketing for sustainable brands require more than generalist expertise—they demand a nuanced grasp of complex technical landscapes, regulatory environments, and evolving public sentiment around energy transition. The founders saw an opportunity to create Australia's first integrated marketing and PR firm exclusively focused on cleantech and renewable energy, and Positive Good has been operating from that niche ever since.
Current Focus and Specialization
Positive Good continues to serve clients in the renewable energy space, including wind energy, solar energy, hydrogen, and energy storage companies. The agency also works with energy technology firms and organizations involved in the broader clean energy transition. Its integrated approach combines public relations, marketing, and strategic consulting, allowing it to support clients from early-stage go-to-market strategy through to ongoing brand and stakeholder management. The agency's Sydney headquarters places it at the center of Australia's growing clean energy ecosystem, and its team brings experience across media relations, crisis management, event management, and public affairs. Positive Good's work often involves media launches, creative design, content development, and digital campaigns that help renewable energy brands build visibility and credibility in a competitive market.
Services and Capabilities
While Positive Good tailors its offerings to each client's specific needs, its core services typically include:
- Integrated campaign planning and execution
- Crisis management and issues response
- Media relations and media training
- Brand strategy and creative design
- Content marketing and digital communications
- Go-to-market strategy and sales enablement
- Stakeholder management and public affairs
- Event management and media launches
- Lead generation and marketing support
- Renewable energy communications consulting
The agency's service set is built around the idea that clean energy brands often need to communicate with multiple audiences simultaneously—from investors and policymakers to consumers and local communities. Positive Good's integrated campaigns are designed to address these diverse stakeholder groups through coordinated messaging across owned, earned, and paid channels. The firm also provides strategic consulting to help clients navigate the regulatory and reputational complexities of the cleantech sector.
Who Benefits from Positive Good's Approach
Positive Good is best suited for cleantech and renewable energy companies—whether startups, scale-ups, or established players—that need specialized communications support tailored to their industry. The agency's understanding of energy technology, renewable energy communications, and public affairs makes it a practical choice for organizations launching new products, entering new markets, or managing transitions in the clean energy landscape. Companies in wind, solar, hydrogen, and energy storage, as well as energy technology firms, will find that Positive Good's team speaks their language and understands the technical and market dynamics at play. The agency's culture, described as rooted in humility, grace, and good humor, also appeals to clients looking for a collaborative and values-aligned partner rather than a traditional, high-pressure PR firm. For any organization in the clean energy space seeking integrated marketing and public relations services from a Sydney-based agency with a focused specialty, Positive Good offers a tailored alternative to generalist communications providers.
Key facts
- Team size: 1-10 employees
- Headquarters: Sydney, New South Wales, Australia
- Address: Sydney New South Wales Australia
- SIC codes: 8742
Keywords & focus
Topics and areas Positive Good works with.
- integrated campaigns
- crisis management
- marketing
- sales enablement
- media relations
- brand
- stakeholder management
- renewable energy
- energy tech
- creative design
- digital
- communications
- advertising
- go to market strategy
- content
- branding
- wind energy
- media training
- events
- public relations
- solar energy
- hydrogen
- media launches
- energy storage
- lead generation
- public relations & communications services
- event management
- renewable energy communications
- public affairs
- campaign management
- +95 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Nginx, Google Tag Manager, WordPress.org, Mobile Friendly, reCAPTCHA, Reviews, AI, IoT, Proofpoint, Node.js
Industries served by Positive Good
Positive Good works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
If you are looking for alternatives or more options in Sydney, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Positive Good
Common questions and answers about Positive Good, their services, location, and how to work with them.
- Where is Positive Good located?
- Positive Good is headquartered in Sydney.
- What services does Positive Good offer?
- Positive Good offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Positive Good serve?
- Positive Good serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Positive Good a verified PR agency?
- Positive Good is listed on Online PR. Verification status is shown on their profile.
- How can I contact Positive Good?
- You can visit their website at http://www.positivegood.com.au
- How many reviews does Positive Good have?
- Positive Good has 0 client reviews with an average rating of 0.0 out of 5.
- When was Positive Good founded?
- Positive Good was founded in 2018.
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