Poston Communications

Poston Communications operates out of Atlanta, Georgia, United States, with a boutique agency model that has been serving professional services firms since its founding in 2004. In a city known for its robust legal, accounting, and healthcare sectors, the agency has carved out a focused niche, providing strategic communications support to organizations that require specialized messaging. With a team of 10-49 employees and an additional office in Lake Mary, Florida, Poston Communications positions itself as a results-driven partner for firms navigating complex reputational landscapes.

Core Services and Expertise

Poston Communications offers a comprehensive suite of public relations and communications services tailored to professional services industries. The agency emphasizes measurable outcomes, often tying pricing models to specific goals and providing return-on-investment worksheets to clients. Their service offerings span both traditional and digital disciplines, including:

• Public relations and media relations
• Crisis communications and crisis response planning
• Content strategy, copywriting, and content marketing
• Media training and internal communications
• Reputation management and risk assessment
• Award nomination services and awards consulting
• SEO and digital marketing services
• Video production and media buying
• Content process management and content templates
• Content research, analysis, and performance tracking

These services are designed to address the unique needs of B2B firms, particularly those in law, accounting, architecture, healthcare, and technology. The agency also serves arts and entertainment organizations, demonstrating versatility beyond its core professional services focus.

Industry Focus and Client Approach

Poston Communications primarily serves professional services firms, with a strong emphasis on law firm marketing and legal services. The agency’s expertise in litigation PR and crisis communications is particularly valuable for legal clients facing high-stakes scenarios. By combining content partnership models with traditional media relations, Poston Communications helps clients build thought leadership and maintain positive visibility in competitive markets. The agency’s approach is data-informed, using content research and performance tracking to refine strategies over time. For clients in accounting, architecture, and technology, Poston Communications offers tailored content writing and SEO services to enhance digital presence and attract target audiences.

In Atlanta, where the professional services sector is deeply interconnected, Poston Communications leverages local market knowledge to connect clients with relevant media outlets and industry influencers. The agency’s boutique size allows for personalized attention, while its structured content process management ensures consistency across campaigns. Whether developing crisis response plans or managing award nomination services, Poston Communications focuses on delivering actionable results that align with clients’ business objectives.

Reputation Management and Crisis Readiness

A standout area for Poston Communications is its crisis communications and reputation management work. The agency provides risk assessment services and crisis response planning to help clients prepare for potential issues before they escalate. This proactive approach is especially critical for law firms and professional services organizations, where public perception can directly impact client trust and revenue. Poston Communications also offers media training to equip executives with the skills needed to handle difficult interviews or public statements. By integrating internal communications with external messaging, the agency ensures that clients maintain alignment across all stakeholders during challenging periods.

Poston Communications’ work in reputation management extends to awards consulting, where it helps clients identify and pursue industry recognition opportunities. This service supports brand building and differentiation in crowded markets, reinforcing the agency’s commitment to measurable outcomes. The agency’s content partnership models further enable clients to co-create valuable content with media outlets or industry partners, amplifying their reach and authority.

Poston Communications is a strong fit for professional services firms in Atlanta and beyond that need specialized communications support—particularly those in law, accounting, architecture, healthcare, and technology. The agency’s boutique structure and results-oriented approach make it well-suited for organizations that value strategic guidance and measurable impact over broad, one-size-fits-all campaigns. For businesses seeking a partner with deep expertise in crisis management, content marketing, and industry-specific PR, Poston Communications offers a focused and experienced option in the Atlanta market.