PR Plus

Founded in 1991, PR Plus emerged at a time when Las Vegas was undergoing a significant transformation from a gambling-centric destination into a full-scale entertainment and hospitality powerhouse. The agency's founder recognized that the city's booming growth required sophisticated communications strategies to manage the narratives of casinos, resorts, and entertainment venues. For decades, PR Plus held a commanding presence in the Las Vegas market, becoming a go-to resource for businesses needing to navigate the complex intersection of entertainment, hospitality, and media relations. While the landscape has evolved dramatically since the early 1990s, the agency continues to operate from its headquarters at 5576 S Fort Apache Rd in Las Vegas, Nevada, United States, drawing on deep local knowledge and established media relationships.

Current Focus and Core Capabilities

Today, PR Plus maintains a broad focus on public relations and communications services, with particular strength in entertainment and hospitality PR. The agency's expertise spans traditional media relations, special events, and digital marketing, reflecting the changing nature of the communications industry. PR Plus has developed particular proficiency in coordinating photo and video shoots, a crucial service for businesses in the visually-driven Las Vegas market. The agency also excels in speech writing and editorial/advertorial writing, serving clients who need compelling narratives for media placements or corporate communications. While the agency's historical reputation was built on dominating the local market, PR Plus now balances local and national print media relations with radio and internet outreach, adapting to the fragmented media landscape.

Service Offerings and Specialties

PR Plus offers a comprehensive suite of services designed to meet the needs of businesses in the consumer internet, information technology, and entertainment sectors. The agency's service list reflects its roots in traditional PR while embracing modern marketing channels. Key offerings include:

• Media relations for local and national print, television, radio, and digital outlets
• Social media marketing and email marketing campaigns
• Copywriting, editorial writing, and speech writing services
• Special events management, including grand openings and promotional events
• Advertising and marketing consulting for integrated campaigns
• Press materials development, including media kits and press releases
• Community relations programs to build local goodwill and partnerships
• Entertainment PR for venues, shows, and hospitality clients
• Restaurant PR, including menu launches and chef promotions

This diverse service mix allows PR Plus to handle both short-term promotional campaigns and long-term brand-building initiatives. The agency's experience with grand openings is particularly valuable in Las Vegas, where new resorts, restaurants, and entertainment venues regularly debut. PR Plus also offers targeted services for the consumer internet and information technology sectors, helping tech companies communicate complex products to a broader audience.

Who Benefits from Working with PR Plus

PR Plus is best suited for businesses and organizations that need a seasoned partner with deep roots in the Las Vegas market but also require national media exposure. The agency's historical strength in entertainment and hospitality makes it a natural fit for casinos, resorts, show producers, and restaurants looking to generate buzz and manage their public image. Technology and consumer internet companies seeking to establish a presence in the Las Vegas market may also find value in PR Plus's local connections and media relationships. Small to mid-sized businesses that need a full-service agency without the overhead of a large firm can benefit from PR Plus's comprehensive offerings, from copywriting to event planning. While the agency may not be the right fit for startups requiring cutting-edge digital-first strategies, it remains a reliable choice for organizations that value traditional PR fundamentals combined with modern marketing tactics. PR Plus continues to serve clients from its Las Vegas headquarters, leveraging decades of experience to help businesses tell their stories effectively across multiple channels.