PR Select

PR Select was founded in 2017 by Jude Stupples to address a persistent problem in the public relations industry: how do businesses, particularly startups and SMEs, find the right PR agency without wasting time and money? Based in London, United Kingdom, the consultancy was built on the recognition that many companies lack the in-house expertise or bandwidth to navigate the crowded PR agency landscape. Instead of offering PR services directly, PR Select acts as an impartial guide, helping businesses identify agencies that align with their specific goals, culture, and budget. The firm’s approach is rooted in the belief that a poor agency match at the outset can lead to underwhelming results, strained relationships, and lost opportunities.

A Consultancy Focused on the PR Pitch Process

PR Select specializes in streamlining what is often a daunting and time-consuming process: the PR pitch. The consultancy works with clients to define their communications objectives, clarify what they need from an agency, and establish a realistic budget. From there, PR Select manages the search, shortlisting agencies that fit the brief and facilitating the pitch process. The firm emphasizes confidentiality and efficiency, only requiring client input at key decision points. This hands-off approach is designed for busy founders and marketing leaders who cannot dedicate weeks to vetting agencies. By handling the heavy lifting—from initial outreach to coordination of meetings—PR Select aims to reduce the risk of costly mistakes and ensure a smoother working relationship from day one.

Services and Specialties

While PR Select does not provide a traditional menu of PR services, its core offering revolves around agency selection and strategy alignment. Based on the firm’s stated focus on communications, PR strategy, and public relations & communications services, the following are typical areas where PR Select can assist clients:

• Defining PR objectives and aligning them with business goals
• Developing a clear PR strategy brief for agency candidates
• Identifying and vetting suitable PR agencies based on industry, size, and expertise
• Managing the PR pitch process, from initial contact to final selection
• Providing impartial advice on agency capabilities and cultural fit
• Offering guidance on budget allocation and expected return on investment
• Facilitating introductions to agencies specializing in sectors such as technology, consumer goods, or professional services
• Ensuring confidentiality throughout the search and selection process

Who Benefits from PR Select’s Approach

PR Select is best suited for startups, SMEs, and growing companies in the United Kingdom that need external PR support but lack the internal resources or expertise to conduct a thorough agency search. The consultancy is also a good match for businesses that have previously made poor agency choices and want to avoid repeating the experience. Because PR Select operates from London but can work with clients across the UK, it is particularly useful for companies in or near the capital that want access to a wide range of agencies without the administrative burden. The firm’s process is especially valuable for time-poor founders or marketing teams who need to move quickly but cannot afford to compromise on quality. By taking a structured, impartial approach, PR Select helps ensure that the agency selected is not just competent, but also a genuine fit for the client’s culture and long-term objectives.