PR Social

PR Social is a public relations and communications agency based in Utrecht, Netherlands, founded in 2012 by Peter van Remmen and Roy de Kruijf. The agency specializes in helping businesses navigate the evolving landscape of social media and digital marketing, offering a comprehensive range of services from strategy development to hands-on execution. With a focus on practical outcomes, PR Social combines expertise in social media management with web design and graphic design, making it a versatile partner for companies looking to strengthen their online presence.

Core Services and Specialties

PR Social provides end-to-end support for social media and digital communications, covering everything from initial setup to ongoing maintenance and reporting. The agency’s services are designed to be both strategic and tactical, ensuring clients not only have a plan but also the tools and training to execute it effectively. Key offerings include:

• Social media strategy and implementation (platform selection, content planning, posting, and engagement)
• Social media training (workshops and coaching for internal teams)
• Social media advice and consultancy (audits, goal-setting, and optimization)
• Web design (creating or redesigning websites aligned with brand and marketing goals)
• Graphic design (visual assets for social media, websites, and marketing materials)
• Public relations and communications services (messaging, reputation management, and stakeholder engagement)

These services are delivered as part of a holistic approach, meaning PR Social often manages the full trajectory from strategy to execution, including reporting and maintenance. This makes them a practical choice for businesses that lack in-house expertise or need a single point of contact for their digital communications needs.

Client Focus and Approach

PR Social works with a range of clients, primarily small to medium-sized enterprises (SMEs) and organizations in the Netherlands that recognize the importance of social media but may not have the internal resources to manage it effectively. The agency’s founders, both former HBO students with hands-on experience in social media and marketing, built PR Social on the idea that businesses need accessible, expert support to realize their social media potential. Their approach is collaborative and educational: they not only implement strategies but also train client teams, empowering them to take over or refine their efforts over time. This dual focus on service delivery and knowledge transfer sets PR Social apart from agencies that simply execute without building client capability.

The agency’s process typically begins with an assessment of the client’s current social media landscape, followed by strategy development tailored to their industry and goals. From there, PR Social handles the setup of key platforms, content creation, and ongoing management, with regular reporting to track progress. The inclusion of web design and graphic design within their service suite means they can ensure visual consistency across all digital touchpoints, from a company’s website to its social profiles. This integrated approach helps clients maintain a cohesive brand identity while saving time and reducing the complexity of working with multiple vendors.

Location and Credentials

Based in Utrecht, Netherlands, PR Social is well-positioned to serve clients across the country, particularly in the central region. Utrecht’s status as a hub for creative and digital industries aligns well with the agency’s focus on modern communications. Founded in 2012, PR Social has over a decade of experience in the rapidly changing social media and PR landscape, giving it a practical understanding of what works for Dutch businesses. While the agency’s primary language is Dutch, its services are relevant for any organization looking to improve its digital communications, whether in the Netherlands or beyond. For companies in Utrecht or elsewhere that need a reliable partner for social media, web design, and PR, PR Social offers a straightforward, results-oriented option that combines strategic thinking with hands-on execution. The agency is a good fit for businesses that want to build or refine their online presence without the overhead of a large internal team, and that value a partner who can train, advise, and implement in equal measure.