PR Works UK

PR Works UK is a public relations and communications agency based in Lymington, United Kingdom, that has been operating since 1993. The agency focuses on the marine, leisure, and consumer sectors, providing strategic communications counsel to a range of well-known brands. With a strong emphasis on sponsorship activation, press office management, and media relations, PR Works UK serves clients in the consumer internet, information technology, and services industries, as well as the broader consumer goods sector. The agency is founded and run by Peta Stuart-Hunt, who brings over three decades of experience in the field.

Services and Specialties

PR Works UK offers a comprehensive suite of public relations and communications services tailored to the needs of marine and consumer-facing businesses. The agency’s core capabilities include writing and editing, social media management, and marketing support. A key strength lies in sponsorship activation, where the team helps clients maximize the value of their sponsorships through targeted media coverage and event-based campaigns. Press office and event management are also central to the agency’s offering, ensuring that clients’ announcements, launches, and industry appearances are effectively communicated to target audiences. The agency’s services are designed to support both B2B and B2C communications, with a particular focus on the marine leisure sector.

• Public relations & communications strategy
• Sponsorship activation and event management
• Press office and media relations
• Writing, editing, and content creation
• Social media management and marketing
• Consumer and lifestyle PR campaigns

Methodology and Approach

PR Works UK’s methodology is built on a foundation of deep industry knowledge and a vast network of media contacts. Peta Stuart-Hunt and her team prioritize creative, proactive campaigns that resonate with journalists and editors. Rather than relying on generic press releases, the agency focuses on crafting stories that are newsworthy and tailored to the specific interests of marine and consumer media. The agency’s long-standing relationships with key publications and broadcasters allow it to secure meaningful coverage for clients, whether through feature articles, product reviews, or event coverage. The team also places a strong emphasis on measuring the impact of their campaigns, using media monitoring and analytics to refine strategies and demonstrate ROI.

With over three decades of experience, PR Works UK has developed a reputation for delivering campaigns that are both challenging and effective. The agency’s approach is hands-on and collaborative, working closely with clients to understand their brand values, target audiences, and business objectives. This client-centric model ensures that each campaign is bespoke and aligned with the client’s overall marketing goals. The agency’s work often involves integrating traditional PR with digital and social media, creating a holistic communications strategy that amplifies brand messages across multiple channels.

Location and Clientele

Based in Lymington, United Kingdom, PR Works UK is strategically located in a hub for marine and leisure activities. The agency’s proximity to the Solent and the Isle of Wight gives it a unique insight into the sailing and boating community, which has been a cornerstone of its client base. Over the years, PR Works UK has worked with many of the best-known brands in the marine industry, including Eastbay, Fairline, Garmin, Gill, Grand Banks, International Paint, Sailing Logic, Scorpion RIBS, and events such as Cowes Week and the Round the Island Race. The agency also serves clients in the consumer internet and technology sectors, leveraging its PR expertise to support a diverse range of businesses.

PR Works UK is a good fit for companies in the marine, leisure, and consumer goods industries that require a dedicated, experienced PR partner. The agency is particularly well-suited for brands looking to enhance their media presence, manage sponsorship activations, or navigate complex press office operations. Its long track record and deep industry connections make it a reliable choice for businesses seeking a hands-on, results-driven communications agency.