PRAE Public Relations

PRAE Public Relations has been a consistent presence in the Latvian integrated communications landscape since its founding in 1999. Based in Riga, Latvia, the agency has spent over two decades developing a focused approach to public relations that prioritizes business outcomes over mere publicity. Operating from its office at 75 Lacplesa iela, PRAE Public Relations positions itself as a strategic partner for organizations seeking to build and maintain harmonious relationships with their stakeholders.

Specialist Expertise in Corporate and Crisis Communication

PRAE Public Relations has developed particular depth in corporate communication and crisis communication. The agency's long tenure in the Latvian market means it understands the nuances of local media landscapes and stakeholder expectations. Rather than pursuing broad brand awareness for its clients, PRAE Public Relations focuses on helping businesses achieve specific business goals through targeted communication strategies. This includes developing crisis communication protocols, conducting media trainings for executives, and managing reputation during sensitive periods. The agency's emphasis on "honest work" suggests a commitment to transparency and long-term relationship building over short-term gains.

Integrated Marketing and CSR Communication

Beyond crisis work, PRAE Public Relations applies its expertise across several complementary disciplines. The agency is active in integrated marketing, where it coordinates public relations efforts with broader marketing campaigns to ensure consistent messaging. A notable area of specialization is corporate social responsibility (CSR) communication and sponsorship. PRAE Public Relations helps clients articulate their social and environmental commitments in ways that resonate with the community. This aligns with the agency's stated belief that public relations should promote harmonious relationships within society, making CSR a natural fit for their service offering.

Services and Capabilities

Based on the agency's focus areas and market positioning, PRAE Public Relations likely offers the following services:

• Strategic communications planning and consulting
• Crisis communication management and preparedness
• Media training for executives and spokespersons
• Corporate communication and internal communications
• Integrated marketing and public relations campaigns
• Event public relations and sponsorship activation
• CSR communication and sustainability reporting
• Media relations and press office services

Who They Work With

PRAE Public Relations is best suited for organizations in Latvia and the broader Baltic region that require a steady, strategic approach to communications. The agency is a strong fit for companies facing complex stakeholder environments—such as those in regulated industries, large corporations with multiple audiences, or organizations undergoing change. Non-profits and corporations with active CSR programs will also find value in the agency's emphasis on community relationships. While PRAE Public Relations does not appear to target fast-moving consumer goods or celebrity PR, its long-term focus makes it an appropriate partner for clients who view public relations as an investment in reputation rather than a quick promotional tool. For businesses in Riga and throughout Latvia seeking a reliable communications partner with deep local knowledge, PRAE Public Relations offers a measured, results-oriented approach built on over two decades of experience.