Press and Play

Press and Play, a communications consultancy based in France, has been operating since 2005, carving out a distinctive niche at the intersection of traditional media relations and digital influence. The agency's name reflects its core philosophy: a strategic, hands-on approach that combines the immediacy of press coverage with the dynamic reach of online platforms. While the agency serves a diverse range of clients, its expertise is particularly honed in industries where brand storytelling must navigate complex consumer landscapes, from pharmaceuticals and beauty to cultural attractions and lifestyle goods.

Blending Traditional PR with Digital Storytelling

Press and Play distinguishes itself by integrating classic public relations tactics with modern digital communication strategies. The agency does not treat press relations and social media as separate silos; instead, it crafts campaigns where earned media, influencer partnerships, and owned content work in concert. This integrated model allows Press and Play to build comprehensive visibility for its clients, ensuring that a story placed in a national newspaper can be amplified through targeted influencer collaborations and social media content. This approach is particularly effective for clients in the retail, tourism, and consumer goods sectors, where public perception is shaped across multiple touchpoints.

Core Services and Specializations

Drawing from its extensive experience, Press and Play offers a suite of services designed to manage reputation, generate buzz, and foster engagement. While the agency tailors its offerings to each client, its core capabilities typically include:

• Media relations and press office management
• Digital PR and online reputation management (e-RP)
• Influencer marketing and relationship building
• Social media strategy, community management, and content creation
• Brand storytelling and content marketing for digital platforms
• Event planning and product launch support
• Crisis communication and strategic counsel

These services are delivered by a team that understands the nuances of the French media landscape, from regional outlets to national dailies, as well as the evolving world of digital influence. Press and Play's long tenure in the market suggests a deep well of established media contacts and a refined sense of what makes a story resonate.

Notable Clients and Sector Experience

The agency’s client roster provides a clear window into its areas of strength. Press and Play has worked with Laboratoire Marque Verte, a pharmaceutical company, indicating experience in highly regulated sectors where messaging must be precise and compliant. On the consumer side, clients like La Haute (fashion accessories), Pylones (design objects), and Kokwaï (organic men's beauty products) demonstrate a flair for lifestyle and design brands. The agency also handles major cultural and leisure destinations, including Musée Grévin, France Miniature, and Planète Sauvage, suggesting expertise in tourism, entertainment, and family-focused communications. Additionally, Press and Play has partnered with Nu Skin, a global cosmetics brand, and C'est Comme Une Agence, a digital communications agency, showing an ability to work both with established international names and within the B2B communications sector. This varied portfolio highlights Press and Play’s adaptability across B2C and B2B contexts, always with a focus on earned and shared media.

Who Press and Play Is Best Suited For

Press and Play is a strong fit for companies and organizations based in France or targeting the French market that require a blended approach to communications. It is particularly well-suited for brands in the lifestyle, beauty, retail, cultural, and pharmaceutical sectors that need to build or refresh their public image. The agency is ideal for clients who value a strategic partner that can handle both the traditional press office function and the fast-paced world of social media and influencer relations. Small to mid-sized businesses looking for a dedicated team with a proven track record, as well as larger entities seeking to connect with French audiences through authentic storytelling and local media connections, will find Press and Play’s integrated model valuable. Its long history in the French market means clients benefit from an agency that understands the local media ecosystem and can navigate its complexities with confidence.