Press Authority

Press Authority is a public relations and communications agency headquartered in London, United Kingdom, at 1 Canada Square, E14 5AB. Founded in 2017, the agency operates as an international collective of independent professionals including writers, reporters, journalists, and editors. Rather than functioning as a traditional PR firm with a single in-house team, Press Authority draws on a network of media specialists to help businesses gain visibility across a range of news outlets and specialty publications.

Services and Specialties

Press Authority focuses on helping businesses secure media attention and convert that coverage into client acquisition. The agency's core offering revolves around media relations, with an emphasis on getting clients featured in well-known news outlets such as Forbes, Business Insider, Yahoo News, and Entrepreneur magazine. Their services are tailored to businesses seeking press coverage for events, startups, or ongoing brand visibility. Key areas of expertise include:

• Media pitching and press release distribution (including PRNewswire)
• Online PR and reputation management
• International public relations campaigns
• Paid media specialist services
• Startup press and tech PR
• How to get media attention for your business or event
• How to be featured in Forbes, Business Insider, and other major outlets
• Public speaking and thought leadership placement
• Media training and publicist services

Press Authority's service list is heavily geared toward practical, results-oriented media strategies. They do not simply issue press releases but work to position clients as newsworthy subjects for journalists and editors. Their expertise in fintech PR and tech PR suggests a particular strength in translating complex industry stories into accessible, compelling news angles.

Methodology and Approach

The agency's model is built on collaboration with editors at some of the world's best-known news outlets and specialty websites. Press Authority acts as a bridge between businesses and the media, leveraging its collective of experienced journalists to craft pitches that resonate with specific publications. Their approach is less about blanket outreach and more about targeted, strategic placement. The agency emphasizes helping clients understand how to get media attention, how to be on the news, and how to get their business featured in magazines—skills that many business owners find opaque. Press Authority also offers ongoing reputation management, ensuring that media coverage builds long-term credibility rather than just short-term buzz. Their international public relations capabilities mean they can manage campaigns across multiple countries, which is particularly valuable for startups and companies with global ambitions.

Location and Client Fit

Based in London, United Kingdom, Press Authority operates from a prominent financial district address at Canary Wharf. This location places them at the heart of one of the world's major media and business hubs, giving them proximity to both UK-based and international news organizations. The agency is well-suited for startups, fintech companies, and other businesses that need to gain media traction quickly to attract clients or investors. Press Authority is also a strong fit for entrepreneurs and small-to-medium enterprises that lack in-house PR expertise but need to appear in high-profile outlets like Forbes, Business Insider, or Yahoo News. Their focus on practical outcomes—such as how to get more clients from media attention—makes them a pragmatic choice for companies that want measurable results from their PR efforts. However, because Press Authority relies on a network of independent professionals, clients should expect a collaborative, project-based relationship rather than a traditional retainer model. This structure can be especially appealing for businesses with specific, time-bound media goals or those testing PR for the first time.