Pressed Wine PR

Located in the heart of Napa, United States, Pressed Wine PR operates at the center of one of the world's most prestigious wine regions. Napa Valley is home to hundreds of wineries, from boutique family estates to internationally recognized labels, and the competition for media attention is fierce. In this crowded market, Pressed Wine PR brings a focused approach to public relations and communications services, helping luxury wineries stand out through strategic storytelling and established media connections.

What Pressed Wine PR Does

Pressed Wine PR specializes exclusively in media relations for the wine industry. Founded in 2023 by Jennifer Scott, the agency draws on nearly 25 years of experience in wine communications. Jennifer has managed public relations for some of the world's most respected wineries, and she founded Pressed Wine PR to help wineries share their unique brand stories with key wine and lifestyle media. The agency's core mission is to ensure that clients' messages are heard by the right audiences, whether through national publications, regional features, or targeted lifestyle outlets. Pressed Wine PR does not offer broad consumer marketing or digital advertising; instead, it concentrates on earned media coverage that builds credibility and brand awareness over time.

Who They Serve

Pressed Wine PR primarily serves luxury wineries based in Napa and other premium wine regions across the United States. The agency is particularly well-suited for family-owned estates, small-production wineries, and boutique labels that need to compete with larger brands for editorial attention. Clients typically value long-term relationships with journalists and are looking for a partner who understands the nuances of wine journalism, from vintage reports to vineyard profiles. Pressed Wine PR also works with wineries that are launching new labels or seeking to reposition themselves in a changing market. Because the agency is boutique in size, it can offer personalized attention that larger firms may not provide.

Areas of Expertise

Given its focus on wine and luxury lifestyle, Pressed Wine PR offers a range of services tailored to the needs of wineries. These likely include:

• Media relations and press outreach to wine, food, and lifestyle journalists
• Press release writing and distribution for new releases, events, and milestones
• Media list development and relationship management with key wine writers
• Story pitching and feature placement in top-tier publications
• Crisis communications support for wine-related issues
• Brand messaging and narrative development for winery identities
• Social media strategy coordination with earned media efforts
• Event promotion and media attendance management for tastings and launches

These services are grounded in decades of industry experience and a deep understanding of what makes a wine story compelling to both trade and consumer media.

Who Pressed Wine PR Is a Good Fit For

Pressed Wine PR is an excellent choice for wineries in Napa and other U.S. wine regions that prioritize earned media coverage over paid advertising. It is particularly well-suited for luxury and premium producers who want to build or maintain a strong presence in wine-focused publications as well as broader lifestyle media. The agency is also a good fit for wineries that value a hands-on, relationship-driven approach to public relations, rather than a one-size-fits-all strategy. Because of its boutique size and specialized focus, Pressed Wine PR can offer a level of personal service and industry insight that is hard to find in larger agencies. For wineries seeking a dedicated partner to help navigate the complex world of wine media, Pressed Wine PR provides a focused and experienced option in the Napa market.