PRO Sports Communications

Founded in 2011, PRO Sports Communications emerged from a clear recognition that sports can be a powerful engine for business growth and social change. Based in Los Angeles, United States, the agency was built by professionals who saw that brands often struggle to authentically connect with sports audiences beyond simple sponsorship or endorsement deals. From its headquarters at 137 N Larchmont Blvd in Los Angeles, PRO Sports Communications has developed a practice that sits at the intersection of public relations, corporate communications, and purpose-driven sport.

Strategic Communications and Crisis Management

PRO Sports Communications offers a full suite of strategic communications services, with particular strength in crisis management and litigation support. Given the high-stakes nature of professional sports—where reputations can shift overnight—the agency provides corporate positioning and media training to help clients navigate complex media environments. Their work often involves preparing executives, athletes, and organizations for interviews, press conferences, and public statements. The agency also brings deep experience in legal services communications, supporting law firms and legal departments that operate within the sports ecosystem. Whether a client faces a reputational challenge or needs to build a long-term narrative around a corporate initiative, PRO Sports Communications applies a structured, evidence-based approach to communications planning.

Services and Specialties

The agency's service offerings span the full spectrum of public relations and communications work. Core capabilities include media relations, digital strategy, content development, creative design, and video production and editing. They also handle event PR, philanthropic branding, and ongoing corporate communications. What distinguishes PRO Sports Communications is its deep specialization in niche sports and social impact. The agency has particular expertise in Olympic sports, endurance sports, professional cycling, triathlon, soccer, and sports technology. They also focus on marketing to women, sport for social change, and sport for development. Their client roster includes organizations like World Bicycle Relief, Good Sports, USA Swimming, and the National Volleyball League, as well as individual athletes such as Hope Solo and Tyler Hamilton. The agency also works with corporate clients like Novo Nordisk, Toyota, and Volt Athletics, and has supported major initiatives like the Chicago 2016 Olympic bid and the Calgary Flames.

• Crisis management and litigation support
• Corporate positioning and media training
• Strategic communications and public relations
• Media relations and digital strategy
• Content development and creative design
• Video production and editing
• Event PR and philanthropic branding
• Legal services communications

Who Benefits from PRO Sports Communications

PRO Sports Communications is best suited for organizations that want to use sport as a platform for business growth while also creating positive social impact. The agency works well with sports leagues, teams, and governing bodies; corporate brands looking to enter or expand in the sports space; non-profits and foundations focused on sport for development; and individual athletes who need strategic communications support. Their experience with niche sports and social impact initiatives makes them a strong partner for clients who value authenticity and purpose over transactional marketing. Based in Los Angeles, United States, the agency is also well-positioned to serve clients across the country and internationally, particularly those involved in Olympic and endurance sports. For any organization seeking a communications partner that understands both the business and the heart of sport, PRO Sports Communications offers a practical, experienced approach.