Profile

Founded in 2013 by journalist Rodrigo V. Cunha, Profile emerged from a conviction that communications could do more than simply broadcast messages—it could drive genuine change. Based in Sao Paulo, Brazil, the agency was built around the idea that storytelling, when rooted in authenticity and purpose, can help organizations navigate the complex intersection of business goals and societal expectations. From its inception, Profile set out to work with clients who wanted to move beyond greenwashing and instead embed sustainability into their core narratives. This founding ethos has shaped every aspect of the agency's evolution, from the services it offers to the partnerships it cultivates.

Current Focus and Certification

Today, Profile operates as a fully integrated sustainability and ESG communications agency, with additional offices in Brasília and Belém. The agency became a Certified B Corporation in 2019, a milestone that formalized its commitment to balancing profit with purpose. This certification is not merely a badge—it informs how Profile approaches every client engagement, from content marketing to environmental storytelling. The agency participates in initiatives like the Global Compact and works extensively on climate solutions, regeneration initiatives, and regional partnerships, particularly in the Amazon region. Profile's work emphasizes impact measurement, climate change awareness, and the development of narratives that make sustainability tangible for diverse audiences. The agency's Sao Paulo headquarters at 193 Rua Jerico serves as the hub for a team that blends journalistic rigor with strategic consultancy, helping brands communicate their environmental and social contributions with credibility and clarity.

Services and Specialties

Profile offers a comprehensive suite of services designed to help organizations articulate their sustainability journeys and engage stakeholders effectively. While the agency's core strength lies in narrative and integrated communication strategies, its capabilities span multiple disciplines. The following are key areas where Profile typically provides support:

• Content management and storytelling for sustainability and ESG initiatives
• Communication planning and campaign development focused on positive impact
• Brand positioning that aligns environmental services with corporate social responsibility
• Impact reporting and measurement to demonstrate tangible outcomes
• Influencer marketing and event management for community engagement
• Regional partnership development, particularly in the Amazon and other critical biomes
• Environmental advocacy and climate change awareness campaigns
• Consultoria (consulting) on ESG strategy and sustainable development goals

These services are delivered through a lens of environmental storytelling, ensuring that complex issues like climate solutions and regeneration initiatives are communicated in ways that resonate with both internal and external audiences. Profile's work with major Brazilian brands such as Itaú, Mercado Livre, and Natura demonstrates its ability to handle large-scale projects while maintaining a focus on authenticity and impact.

Who Benefits from Working with Profile

Profile is particularly well-suited for organizations that are serious about integrating sustainability into their brand identity and are looking for a communications partner with deep expertise in ESG. This includes companies in sectors such as environmental services, nonprofit organization management, and corporate social responsibility, as well as businesses seeking to align with the United Nations Sustainable Development Goals. The agency's experience with impact measurement and reporting makes it a strong fit for organizations that need to demonstrate progress to investors, regulators, or the public. Additionally, Profile's focus on the Amazon region and climate transition efforts means it is an ideal collaborator for entities working on environmental advocacy, regeneration initiatives, or community engagement in Brazil's most biodiverse areas. For any organization based in Sao Paulo or elsewhere in Brazil that wants to move beyond superficial sustainability messaging and build credible, long-term narratives, Profile offers a proven track record and a values-driven approach that prioritizes positive change over short-term gains.