Project Girls

Project Girls is a public relations and communications agency based in Melbourne, Australia, that brings a distinct blend of creative services to its clients. Founded in 2017, the agency has carved out a niche by combining traditional PR and communications expertise with a strong emphasis on visual storytelling and digital engagement. While many agencies focus solely on messaging, Project Girls places a premium on original, eye-catching visuals and creative content that resonates with targeted audiences. The agency operates from its headquarters at 60 Siddeley St, Melbourne, Victoria, and serves a range of industries including consumer internet, media, events services, and marketing and advertising.

Services and Specialties

Project Girls offers a comprehensive suite of services that span public relations, social media marketing, and creative production. The agency's core offering integrates social media management at an affordable cost, with a particular focus on developing original and interesting visuals that capture attention. Beyond social media, Project Girls provides photography services, creative writing, blogging, event management, and website development. This combination allows the agency to manage a brand's entire online presence, from crafting compelling narratives to building and maintaining digital platforms. The agency also extends into information technology and services, reflecting a modern approach where web development and technical execution are part of the communications toolkit. Typical services include:

• Public relations and communications strategy
• Social media marketing and management
• Photography and visual content creation
• Creative writing and blogging
• Website development and web design
• Event management and coordination
• Online media and influencer outreach

Methodology and Approach

Project Girls differentiates itself through a research-driven, content-first methodology. The agency invests time in understanding each client's specific audience and market position, then develops quality, targeted creative content that speaks directly to that audience. Rather than relying on generic templates or stock imagery, Project Girls prioritizes original photography, custom graphics, and bespoke writing that sets brands apart in crowded digital spaces. The agency's objective is to increase a client's reach and develop greater brand awareness through consistent, authentic storytelling. This approach is particularly effective for businesses in the consumer internet, media, and events sectors, where visual appeal and audience engagement are critical to success. Project Girls also integrates website development and blogging into its campaigns, creating a seamless ecosystem where a brand's website, social channels, and media presence work together to drive growth.

Location and Client Fit

Based in Melbourne, Australia, Project Girls is well-positioned to serve both local and national clients. The agency's Melbourne headquarters at 60 Siddeley St places it in a vibrant creative and business hub, allowing it to tap into a diverse network of media professionals, event spaces, and digital talent. Project Girls is a strong fit for small to medium-sized businesses, startups, and brands in the consumer internet, events, and media industries that need affordable yet high-quality PR and communications support. The agency is particularly suited for organizations that value original visual content and want to stand out in social media and online channels. With its blend of traditional PR skills and modern digital capabilities, Project Girls offers a practical, results-oriented partnership for brands looking to grow their reach and build lasting brand awareness in Australia's competitive market.