Projects by Z

Projects by Z is a boutique public relations and communications agency based in Istanbul, Turkey, founded in 2017 by Zeynep Bölükbaşı. The agency operates from the Nişantaşı district, specifically at 60 Vali Konagi Caddesi, a central and prestigious area of the city. With a focus on lifestyle, culture, and brand storytelling, Projects by Z positions itself as a creative partner that handles everything from media strategy and event organization to content production and influencer relations. The agency describes itself as a versatile platform that brings together people, spaces, and brands, often working on projects that include books, magazines, photography exhibitions, and special events.

Services and Specialties

Projects by Z offers a range of services tailored to lifestyle brands, products, and individuals. While specific service lists were not provided, based on the agency’s stated focus on public relations and communications, as well as its keywords, the following are likely capabilities:

• Public relations and media relations
• Brand strategy and brand positioning
• Content creation and content strategy (including photography and visual content)
• Event planning and event organization (including cultural events and fashion collaborations)
• Influencer marketing and influencer relations
• Social responsibility campaigns
• Project management and creative direction
• Digital marketing and social media management
• B2B communications and brand consultancy

The agency emphasizes a custom, non-template approach to each client, focusing on creating unique projects that align with the brand’s identity and goals. This suggests a strong emphasis on creative development and storytelling, rather than off-the-shelf PR packages.

Who They Help

Projects by Z primarily works with lifestyle brands, cultural institutions, artists, and designers. The agency’s client base likely includes companies and individuals in fashion, luxury goods, hospitality, arts, and entertainment. Given its location in Istanbul, a major cultural and economic hub in Turkey, the agency is well-positioned to serve both local and international clients seeking to build or strengthen their presence in the Turkish market. The agency also appears to work with B2B clients, offering brand consultancy and strategic communications services. By acting as a partner rather than just a vendor, Projects by Z aims to guide brands through their journey from product to established brand, helping them define their communication language and maintain consistent engagement with their target audiences.

Approach and Philosophy

The agency’s approach is rooted in creativity, quality, and continuous collaboration. Projects by Z describes itself as a creative producer that not only plans and executes projects but also generates the initial ideas and brings them to life visually and verbally. The agency places a high value on staying current with industry trends and developments, ensuring that its strategies are relevant and forward-looking. The team, led by Zeynep Bölükbaşı and Simay Güntöre, works with a network of partners to deliver exceptional work. The agency operates on a 24/7 basis, reflecting a commitment to responsiveness and client service. The underlying philosophy is to create “exceptional work” by avoiding clichés and tailoring each project to the specific needs and personality of the client or brand.

Location and Credentials

Headquartered in the Nişantaşı neighborhood of Istanbul, Projects by Z benefits from being in one of the city’s most vibrant commercial and cultural districts. This location allows the agency to maintain close ties with media, influencers, and creative professionals. Istanbul itself is a strategic base for reaching audiences across Turkey, Europe, the Middle East, and Asia, making the agency a valuable partner for brands looking to expand regionally. Since its founding in 2017, the agency has built a reputation for delivering high-quality, creative communications projects in the lifestyle and cultural sectors. While specific client names or case studies were not provided, the agency’s focus on quality and custom work suggests a portfolio of discerning clients who value a boutique, hands-on approach.

Who They Are a Good Fit For

Projects by Z is best suited for lifestyle and cultural brands, artists, and designers who want a dedicated, creative partner that can handle both strategic communications and project execution. Brands that value originality, quality, and a close working relationship will likely find the agency’s boutique size and custom approach appealing. Companies looking for a one-size-fits-all PR solution or those with very large-scale, global campaigns may find the agency’s focus on lifestyle and culture to be more niche. However, for businesses seeking to build a strong brand narrative in Turkey, particularly in the creative and cultural sectors, Projects by Z offers a compelling blend of local expertise, creative flair, and strategic thinking.