Promote Michigan

Promote Michigan is a public and media relations consulting company based in Gaylord, Michigan, United States. Founded in 2004 by Dianna Stampfler, the firm specializes in strategic communications for organizations within the travel, tourism, hospitality, culinary, agriculture, recreation, and nature sectors. The agency offers a comprehensive suite of services designed to elevate brand visibility and foster meaningful connections with target audiences across Michigan and beyond.

Services and Specialties

Promote Michigan provides a wide range of public relations and communications services tailored to the unique needs of its clients. The agency’s core offerings include media relations, content creation, and strategic consulting. Key services encompass news release writing and distribution, media list creation, social media management, event planning and promotion, and familiarization trip planning and execution. Additionally, the firm offers freelance writing, radio and television broadcasting, and public speaking through its speakers bureau. For visual storytelling, Promote Michigan collaborates with a subcontractor, Marty All Over Michigan, to provide photo and video editing services. The agency’s expertise in content storytelling and tourism marketing helps clients craft compelling narratives that resonate with both local and national audiences.

• Media relations and list creation
• News release writing and distribution
• Social media management and content creation
• Event planning and promotion
• Familiarization trip planning and execution
• Freelance writing and copy writing
• Radio and television broadcasting
• Public speaking and speakers bureau
• Photo and video storytelling (via subcontractor)
• Consulting for tourism, hospitality, and agriculture

Industries and Client Focus

Promote Michigan primarily serves clients in the travel, tourism, hospitality, culinary, agriculture, recreation, and nature industries. The agency’s work often involves promoting Michigan tourism events, agritourism activities, and cultural programs such as Michigan wineries, lighthouse history, and ghost towns. The firm also supports community outreach initiatives and marketing services for local businesses and organizations. By leveraging its deep knowledge of Michigan’s unique attractions and heritage, Promote Michigan helps clients highlight their offerings to both residents and visitors. The agency’s founder, Dianna Stampfler, has authored books on Michigan history, further reinforcing the firm’s credibility in state-specific storytelling.

Approach and Philosophy

Promote Michigan takes a hands-on, personalized approach to public relations and communications. The agency emphasizes authentic storytelling and community engagement, ensuring that each client’s message aligns with its brand values and target audience. Dianna Stampfler’s background in freelance writing and broadcasting allows the firm to craft media-ready content that captures attention. The agency also prioritizes measurable results, such as increased media coverage and enhanced social media presence. Promote Michigan’s strategy often involves integrating traditional media relations with digital content marketing to maximize reach. For tourism clients, the firm frequently organizes familiarization trips to give journalists and influencers firsthand experiences of Michigan destinations.

Location and Credentials

Based in Gaylord, Michigan, Promote Michigan operates from the heart of the state’s scenic northern region. The agency’s location in Gaylord, United States, provides a strategic advantage for understanding and promoting Michigan’s diverse tourism assets. Founded in 2004, the firm has built a reputation for reliability and expertise in Michigan-focused public relations. Dianna Stampfler is a recognized figure in the industry, with extensive experience in media relations, event planning, and content creation. The agency’s long-standing presence in Gaylord underscores its commitment to supporting local and statewide initiatives. Promote Michigan is a solid choice for organizations seeking a dedicated partner to enhance their visibility in Michigan’s competitive tourism and hospitality landscape.

Promote Michigan is well-suited for businesses and organizations in the travel, tourism, hospitality, culinary, agriculture, recreation, and nature sectors, particularly those looking to strengthen their brand presence in Michigan. The agency’s blend of media relations, content creation, and event planning makes it a valuable resource for anyone needing targeted public relations support. Whether promoting a winery, a historical site, or a community event, Promote Michigan offers practical, results-oriented services that connect clients with their audiences effectively.