Proper Propaganda

Proper Propaganda is a public relations and communications agency based in Montreal, Canada, that specializes in helping technology companies gain attention and drive growth. Founded in 2011, the agency offers a blend of classic PR services, performance PR, influencer partnerships, and GEO (Generative Engine Optimization) to enhance visibility in an increasingly AI-driven media landscape. With a strong focus on sectors like blockchain, cryptocurrency, artificial intelligence, and consumer internet, Proper Propaganda positions itself as a strategic partner for tech startups and established firms alike.

Services and Specialties

Proper Propaganda provides a comprehensive suite of communications services tailored to the needs of technology companies. The agency's offerings span traditional public relations, digital marketing, and content creation, with an emphasis on measurable outcomes. Based on their stated focus areas and industry keywords, typical services include:

• Classic PR: Media relations, press releases, and earned media coverage for technology brands.
• Performance PR: Data-driven campaigns that tie PR efforts to business metrics like leads, traffic, and conversions.
• Influencer partnerships: Collaborations with key opinion leaders in tech, blockchain, and crypto communities.
• GEO (Generative Engine Optimization): Strategies to improve brand visibility in AI-powered search tools like ChatGPT and Google's AI overviews.
• Crisis communications: Reputation management and rapid response for companies facing public scrutiny.
• Content marketing and copywriting: Blog posts, whitepapers, and web copy that support thought leadership.
• Event PR and product launches: Planning and execution of media events, launch campaigns, and crowdfunding promotions.
• Social media management and growth hacking: Organic and paid strategies to build online communities.
• Corporate communications: Internal and external messaging for organizational transparency.

Who They Help

Proper Propaganda primarily serves technology companies operating in fast-moving, competitive sectors. Their client base includes firms in blockchain, cryptocurrency, artificial intelligence, and consumer internet—industries where rapid innovation and public perception are critical. The agency also supports companies involved in crowdfunding and social fundraising, helping them navigate the unique PR challenges of raising capital and building community trust. Given their expertise in growth hacking and performance PR, Proper Propaganda is well-suited for startups and scale-ups that need to demonstrate clear ROI from their communications investments. The agency's familiarity with the internet and information technology sectors suggests they work with both B2B and B2C tech brands.

Approach and Philosophy

Proper Propaganda takes a results-oriented approach that blends traditional media relations with modern digital tactics. The agency's use of performance PR means they prioritize campaigns that can be tracked and optimized, aligning PR activities with broader business goals such as user acquisition or funding rounds. Their focus on GEO reflects an understanding of how AI is reshaping search and discovery—helping clients appear in AI-generated summaries and recommendations. Based in Montreal, Proper Propaganda benefits from Canada's vibrant tech ecosystem, which includes a strong presence of AI research and blockchain innovation. The agency's location allows them to tap into local talent and networks while serving clients across North America and globally. With nearly 15 years in operation, Proper Propaganda has built a reputation for adapting to industry shifts, from the rise of social media to the current era of generative AI.

Who This Agency Is a Good Fit For

Proper Propaganda is an ideal partner for technology companies that need more than just press releases—they need strategic communications that drive measurable growth. Startups in blockchain, AI, or fintech looking to launch products, secure media coverage, or manage a crisis will find the agency's mix of classic and performance PR valuable. Similarly, established tech firms seeking to enhance their visibility in AI-driven search results or to run influencer campaigns can benefit from Proper Propaganda's specialized expertise. The agency is also a strong choice for companies based in or targeting the Canadian market, given their Montreal roots and understanding of the local business landscape. For any tech organization that values data, creativity, and adaptability in their PR efforts, Proper Propaganda offers a compelling mix of services.