propr®

Founded in 2009, propr® set out with a clear mission: to help companies and organizations find, tell, and embed their stories and values both internally and externally through strategic storytelling and public relations. Based in Copenhagen, Denmark, the agency was built on the belief that the right narrative can set the agenda in media and resonate deeply with employees, leadership, and stakeholders. From its headquarters at 30C Islands Brygge, propr® has steadily grown into a respected communications partner for a diverse range of clients, from government agencies to private companies and international organizations.

Strategic Focus and Ethical Approach

propr® distinguishes itself from traditional PR agencies through a deliberate, selective approach to client partnerships. Rather than working with any organization, the agency handpicks clients based on a set of ethical and quality standards—a philosophy they call responsible communication. This ensures that every engagement aligns with their values and allows them to deliver work they are genuinely proud of. Operating from Copenhagen, the agency serves clients across Denmark and internationally, focusing on building long-term relationships that foster brand awareness and credibility. Their work spans multiple sectors, including B2B, government, consulting, and services, with an emphasis on creating narratives that are both authentic and impactful.

Core Services and Capabilities

The agency's expertise is rooted in a comprehensive suite of public relations and communications services. While their specific offerings are tailored to each client, propr® is known for its proficiency in the following areas:

• Strategic PR and public affairs consulting
• Media training and crisis communication preparation
• Content creation, including text work and storytelling
• Brand awareness and reputation management campaigns
• Event planning and execution
• Government and stakeholder relations
• Internal communications and employee engagement

These capabilities allow propr® to support clients through every stage of their communications journey, from initial strategy development to hands-on execution. Whether it's crafting a compelling narrative for a B2B client or managing a complex public affairs campaign for a government entity, the agency brings a blend of creativity and strategic rigor to every project.

Who Benefits from propr®

The agency is particularly well-suited for organizations that value ethical, responsible communication and are looking for a partner that prioritizes quality over quantity. propr® works best with companies and institutions that have a clear story to tell but need expert guidance to refine and amplify their message. Their client base includes public agencies, private enterprises, and non-profit organizations, both in Denmark and abroad. For businesses seeking to enhance their brand awareness, navigate public affairs, or improve internal alignment through effective storytelling, propr® offers a tailored, hands-on approach. Based in Copenhagen, the agency is also a strong choice for organizations looking to strengthen their presence in the Danish market or communicate effectively with Scandinavian stakeholders.