pure brands PR

Founded in 2003, pure brands PR is a Hamburg-based agency that focuses on strategic communications for companies in the consumer goods and food sectors. The agency works primarily with established national and international brands, rather than startups or charities, helping them build and maintain their public profiles through a mix of traditional media relations, influencer marketing, and social media strategy. With a particular emphasis on food, pure brands PR positions itself as a specialist agency that understands the trends and topics shaping consumer behavior in Germany.

Strategic Communications and Media Relations

At the core of pure brands PR's approach is the creation of topics that generate conversation. The agency combines classic media relations with blogger and influencer relations to ensure their clients' messages reach the right audiences. For food brands, this means tapping into themes like regionality, organic products, sustainability, and convenience—topics that resonate strongly with German consumers and media alike. By continuously setting agendas and tailoring pitches to journalists, pure brands PR works to secure ongoing press coverage for its clients. The agency also advises on how to communicate values such as transparency, responsibility, and social and environmental commitment, which have become increasingly important in purchasing decisions. Additionally, pure brands PR helps clients address internal communications, such as how to engage with current and potential employees.

Influencer Marketing and Social Media

Since 2014, pure brands PR has expanded its services to include influencer relations and social media campaigns. The agency manages collaborations with influencers and develops social media strategies that align with broader PR goals. This includes creating video content and designing campaigns that amplify brand messages across digital channels. For food and consumer goods brands, influencer marketing is a natural extension of their PR efforts, allowing for authentic engagement with target audiences. pure brands PR's experience in this area means they can handle the full scope of influencer outreach, from identifying suitable partners to managing ongoing relationships and measuring campaign impact.

Core Services

• Strategic PR consulting and product PR, especially in the food sector
• Media relations and press placement
• Blogger and influencer relations
• Social media strategy and campaign development
• Video content creation
• Corporate communications and employer branding
• Trend analysis and topic setting for consumer goods

Headquartered at 5 Pickhuben in Hamburg's historic Speicherstadt district, pure brands PR serves clients across Germany. The agency's Hamburg base places it at the heart of one of the country's most important media and business hubs, providing access to a wide network of journalists, bloggers, and influencers. pure brands PR is a strong fit for food and consumer goods companies that need a focused, experienced partner to manage their public relations and digital communications. Whether a brand is launching a new product, navigating a sustainability initiative, or looking to strengthen its presence in the German market, pure brands PR offers the sector-specific knowledge and integrated services to support those goals.