Purple Acorn

Founded in 2019, Purple Acorn is a communications and public relations consultancy based in Sydney, Australia. The agency works with a range of clients, from startups and growing businesses to established enterprises, as well as charities and not-for-profit organisations. Rather than offering a one-size-fits-all approach, Purple Acorn focuses on building communication capabilities within client teams, helping organisations tell their own stories more effectively.

Holistic Communications and Strategic Storytelling

Purple Acorn takes a broad view of business communications, integrating strategic planning with messaging, content creation, and storytelling. The agency helps clients define their key messages and develop narratives that resonate with target audiences. This approach is designed to support both external public relations efforts and internal communications, ensuring consistency across all channels. Purple Acorn works closely with clients to understand their unique challenges and opportunities, tailoring strategies that align with their specific goals.

Communication Training and Executive Coaching

A core part of Purple Acorn’s offering is its focus on training and coaching. The agency provides media training, communication workshops, and professional coaching for leaders and teams. These programmes aim to develop emotional intelligence, improve presentation skills, and help individuals communicate with clarity and confidence. For executives, Purple Acorn offers corporate coaching and specialised training sessions that address leadership communication challenges. By equipping teams with these skills, the agency helps organisations build a positive culture and ensure that everyone can tell their story effectively.

Services and Specialities

Purple Acorn’s services are centred around public relations, communications, and professional development. Key areas of expertise include:

• Media training and spokesperson preparation
• Communication training and workshops
• Executive coaching and leadership communication
• Strategic communications planning
• Storytelling and key messaging development
• Content creation and narrative strategy
• Internal communications and culture building

These services are designed to be practical and results-oriented, helping clients improve their communication effectiveness both internally and externally.

Location and Client Fit

Operating from Sydney, New South Wales, Purple Acorn is well-positioned to serve clients across Australia. The agency’s focus on training and coaching makes it a strong fit for organisations that want to build long-term communication capabilities rather than relying solely on external PR support. It is particularly suitable for businesses undergoing growth or change, leaders looking to enhance their communication skills, and teams that need to tell a consistent and compelling story. Charities and not-for-profits seeking to strengthen their messaging and media presence may also find value in Purple Acorn’s holistic approach.