Purple Group (Chicago, IL)
Purple Group (Chicago, IL) is a public relations agency based in Chicago (founded 2001).
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About Purple Group (Chicago, IL)
Purple Group (Chicago, IL) is an independent marketing communications and advertising agency founded in 2001. Based in the United States, the agency focuses on creating culturally resonant messaging for a diverse range of sectors, including healthcare, housing, and financial services. With a team of 2-50 professionals, Purple Group offers a comprehensive suite of services designed to connect brands with multicultural and total market audiences.
Services and Specialties
Purple Group (Chicago, IL) provides a full spectrum of marketing and communications services, blending traditional advertising with digital and experiential strategies. Their offerings include:
- Strategy & marketing consulting
- Multicultural marketing (Hispanic, African American, and other diverse segments)
- Public relations & communications services
- Digital marketing, social media strategy, and community management
- Media planning, buying, negotiation, and placement
- Content creation, including photography, video production, and graphic design
- Experiential marketing and event planning
- Website development and in-house production
- Market research and social impact consulting
- Healthcare marketing and social equity messaging
The agency emphasizes a diverse team and in-house production capabilities, allowing for agile and culturally informed campaigns.
Who They Help
Purple Group primarily serves clients in the healthcare, housing, and financial services industries, with a strong focus on reaching Hispanic, multicultural, and general market audiences. Their work often involves crafting messages that resonate with specific cultural communities, whether for public health initiatives, affordable housing campaigns, or financial literacy programs. The agency also assists organizations with social impact consulting and social equity messaging, helping brands align their communications with broader societal values. Based in Chicago, they serve clients across the United States, particularly those seeking to connect with diverse consumer bases in urban and suburban markets.
Approach and Methodology
Purple Group (Chicago, IL) employs a proprietary six-phase process called Path to Insight, which guides strategy development, planning, implementation, and measurement. This structured approach ensures that campaigns are not only creative but also grounded in data and deep audience understanding. The agency prioritizes proactive idea generation, aiming to build brands while engaging communities authentically. Their multicultural expertise is a core differentiator, enabling them to navigate cultural nuances and deliver campaigns that feel relevant and respectful. The agency’s commitment to results-driven work is evident in their focus on measurable outcomes, from market research to post-campaign analysis.
Location and Credentials
Headquartered at 714 S Dearborn St in Chicago, Illinois, United States, Purple Group has been operating for over two decades. Their Chicago base places them in a major hub for advertising and communications, allowing access to a diverse talent pool and a wide range of client industries. The agency’s team size of 2-50 professionals suggests a boutique operation that can offer personalized attention while still handling complex, multi-channel campaigns. Their longevity in the market—since 2001—indicates stability and a track record of adapting to industry changes, particularly in multicultural marketing.
Purple Group (Chicago, IL) is a good fit for organizations seeking a marketing partner with deep multicultural expertise, especially in healthcare, housing, and financial services. Their comprehensive service range—from strategy and media buying to content production and event planning—makes them suitable for clients looking for a full-service agency that can manage campaigns from concept to execution. Companies prioritizing social equity messaging or impact consulting will also find their capabilities aligned with their needs. However, brands requiring a very large agency with hundreds of staff might find Purple Group’s smaller team better suited for focused, collaborative engagements rather than massive, multi-market initiatives. For those in the United States aiming to authentically reach Hispanic or diverse audiences, Purple Group offers a seasoned, culturally grounded approach.
Key facts
- Team size: 11-50 employees
- Headquarters: 714 S Dearborn St, Chicago, Illinois, United States, 60605-1816
- Address: 714 S Dearborn St , Chicago Illinois United States 60605-1816
- Annual revenue: 9000000
- SIC codes: 7311
Keywords & focus
Topics and areas Purple Group (Chicago, IL) works with.
- strategy
- marketing & advertising
- multicultural marketing
- public relations
- digital marketing
- social media strategy
- content
- community management
- media planning
- buying
- experiential marketing
- graphic design
- marketing consulting
- event planning
- photography
- inhouse production
- websites
- media strategy
- planning
- negotiation
- placement
- video production
- market research
- public relations & communications services
- healthcare marketing
- diverse team
- marketing
- services
- social equity messaging
- social impact consulting
- +62 more
Technologies
Gmail, Google Apps, Microsoft Office 365, GoDaddy Hosting, Google Tag Manager, Google Maps (Non Paid Users), Varnish, YouTube, Vimeo, Mobile Friendly, reCAPTCHA, Google Font API, WordPress.org, Google Maps, Remote
Industries served by Purple Group (Chicago, IL)
Purple Group (Chicago, IL) works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Purple Group (Chicago, IL)
Common questions and answers about Purple Group (Chicago, IL), their services, location, and how to work with them.
- Where is Purple Group (Chicago, IL) located?
- Purple Group (Chicago, IL) is headquartered in Chicago.
- What services does Purple Group (Chicago, IL) offer?
- Purple Group (Chicago, IL) offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Purple Group (Chicago, IL) serve?
- Purple Group (Chicago, IL) serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Purple Group (Chicago, IL) a verified PR agency?
- Purple Group (Chicago, IL) is listed on Online PR. Verification status is shown on their profile.
- How can I contact Purple Group (Chicago, IL)?
- You can visit their website at http://www.purplegrp.com
- How many reviews does Purple Group (Chicago, IL) have?
- Purple Group (Chicago, IL) has 0 client reviews with an average rating of 0.0 out of 5.
- When was Purple Group (Chicago, IL) founded?
- Purple Group (Chicago, IL) was founded in 2001.
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