Quatre par Cinq

Quatre par Cinq is a public relations and communications agency based in Bayonne, France, with a sharp focus on the agriculture and agri-food sectors. Founded three years ago, the agency positions itself as a "smart agency" that blends strategic thinking, creative execution, and operational rigor. Its core mission is to help companies in these industries build visibility and engage their audiences through tailored communication plans. With a strong grounding in European markets and a network of specialist partners, Quatre par Cinq serves clients who need both deep sector knowledge and practical communications know-how.

Specialized Expertise in Agriculture and Agri-Food

Unlike generalist PR firms, Quatre par Cinq has built its entire practice around the unique challenges of the agriculture and food production value chain. The agency understands the regulatory, environmental, and market pressures that shape these industries, from farm-to-table transparency to sustainability messaging. Its double expertise in communication and the agricultural universe allows it to craft messages that are accurate, clear, and impactful—whether for a cooperative, a food processor, or a technology supplier to the sector. Quatre par Cinq's team is experienced in navigating the specific media landscape and stakeholder groups relevant to these fields, including trade press, local authorities, and consumer advocacy organizations.

Services Tailored to the Sector

Quatre par Cinq offers a range of communications services designed to meet the needs of agri-food and agricultural clients. While the agency does not publish a full service list, its profile suggests capabilities that align with its industry focus. Likely service offerings include:

• Strategic communication planning and consulting for agricultural and food brands
• Media relations and press office management, targeting trade and regional media
• Content creation: writing press releases, articles, white papers, and case studies
• Crisis communication and reputation management in sensitive agri-food contexts
• Digital and social media strategy to engage farmers, consumers, and industry influencers
• Event management for trade shows, product launches, and industry forums
• Brand storytelling and narrative development for sustainability and innovation

These services are delivered with a focus on what the agency calls "informative-creative" work—ensuring that every message is both factually sound and creatively engaging. The agency also emphasizes rigorous project management, with clear indicators, tracking, and reporting to demonstrate results.

Methodology and Approach

Quatre par Cinq operates with a structured methodology that prioritizes strategy before execution. Each engagement begins with a diagnostic phase to understand the client's market position, objectives, and target audiences. From there, the agency designs custom action plans that align with the client's business goals. The team places a strong emphasis on measurement and accountability, using key performance indicators to track progress and adjust tactics as needed. This approach is especially valuable for clients in the agri-food sector, where long-term reputation and trust are critical. Based in Bayonne, France, Quatre par Cinq benefits from its location in the heart of the Nouvelle-Aquitaine region, a major agricultural area that provides natural proximity to many of its clients and their stakeholders.

Quatre par Cinq is a good fit for companies in the agriculture, food production, and agri-tech industries that need a communications partner with specialized knowledge and a hands-on, results-driven style. It is particularly suited to organizations looking to strengthen their brand presence in European markets, manage complex stakeholder relationships, or communicate effectively on sustainability and innovation topics. The agency's combination of local roots in Bayonne, France, and a network of experts across Europe makes it a practical choice for businesses that value both regional insight and international reach.