Quite Right AB

Quite Right AB is a public relations and communications agency based in Kumla, Sweden, a town in Örebro County. Founded in 2010, the agency operates with a clear philosophy captured in its Swedish motto: "Oavsett vad vi gör så ska vi göra vårt yttersta för att det blir på ett 'helt rätt' sätt." This translates to a commitment to doing things in the most appropriate and effective manner possible. Quite Right AB focuses on helping organizations build strong brands, with a particular emphasis on public health communication.

Specialist Expertise in Brand Building and Public Health

Quite Right AB distinguishes itself by specializing in two interconnected areas: brand building and public health communication. The agency's core keyword phrase "bygga varumaerken & folkhaelsa" (build brands & public health) indicates a deliberate focus on this intersection. This means Quite Right AB is well-suited for clients in the healthcare, wellness, and public sector who need to communicate complex health information clearly while also strengthening their organizational or product brand. The agency likely understands the unique challenges of translating medical or scientific concepts into accessible, engaging narratives for diverse audiences in Sweden.

How Quite Right AB Applies Its Approach

Based in Kumla, Quite Right AB likely serves clients across Sweden, leveraging its local roots to understand regional media landscapes and community dynamics. The agency's approach appears to be strategic and methodical, emphasizing the "right" way to achieve communication goals. This could involve conducting audience research to tailor messages, developing integrated campaigns that blend public relations with brand strategy, and measuring impact through relevant metrics. For public health clients, this might mean designing campaigns that promote healthy behaviors or build trust in healthcare institutions. For commercial brands, it would involve crafting compelling stories that resonate with Swedish consumers.

Services and Capabilities

While specific service offerings are not listed, based on the agency's focus on "public relations & communications services" and its expertise in brand building and public health, Quite Right AB likely provides a range of strategic and tactical services. Typical capabilities for an agency of this profile include:

• Strategic communications planning and counsel
• Brand strategy and positioning development
• Public health campaign design and implementation
• Media relations and press outreach
• Content creation (press releases, articles, social media content)
• Crisis communication planning and management
• Stakeholder engagement and community relations
• Digital and social media strategy

Who Quite Right AB Works With

Quite Right AB is a good fit for organizations that value a thoughtful, principled approach to communication and are seeking a partner with a clear focus. The agency is particularly well-suited for public health authorities, non-profits working in health advocacy, healthcare providers, and wellness-focused companies in Sweden that need to communicate with the public or specific patient groups. Additionally, any business in Kumla or across Sweden looking to build a strong, authentic brand—especially one with a health or wellness angle—could benefit from Quite Right AB's expertise. The agency's size and location suggest it can offer personalized service and deep attention to each client's unique needs, making it a practical choice for organizations that prefer a close, collaborative working relationship.