Rare Relations

Rare Relations is a boutique public relations agency based in Los Angeles, United States, that focuses on serving founders and industry experts. Founded in 2022, the agency operates at the intersection of public relations, communications, and branding, with a particular emphasis on the information technology and services sector. Rather than offering generic PR campaigns, Rare Relations positions itself as a strategic partner for entrepreneurs and thought leaders who need to build credibility and visibility in competitive markets.

Services and Specialties

Rare Relations provides a range of services centered around storytelling and media relations. While the agency does not publish a full service menu, its work and client results suggest a core focus on the following capabilities:

• Brand messaging and narrative development
• Media relations and press placement
• Campaign strategy and execution
• Crisis communications and reputation management
• Thought leadership positioning
• Content creation and storytelling

Rare Relations has demonstrated success in securing coverage in major national outlets, including Forbes, Business Insider, Glamour, Vogue, Allure, and Men's Health. This indicates strong media relationships and an ability to pitch compelling stories across both business and lifestyle verticals. The agency's work is particularly suited for founders in technology, wellness, and professional services who need to translate complex ideas into accessible, newsworthy narratives.

Methodology and Approach

Rare Relations differentiates itself through a highly personalized, hands-on approach. The agency does not rely on cookie-cutter strategies; instead, it takes time to understand each client's unique background, industry, and goals. This begins with deep research into the client's market position and competitive landscape, followed by the development of a tailored messaging framework. Rare Relations then works to secure media placements that align with the client's target audience, often focusing on tier-one publications and niche industry outlets. The agency's methodology is built on the belief that authentic storytelling—grounded in the founder's personal journey or expertise—resonates more effectively than generic brand promotion. This founder-first approach is a hallmark of Rare Relations' work in Los Angeles and beyond.

Location and Market Focus

Based in Los Angeles, California, Rare Relations is well-positioned to serve clients across the United States, particularly those in the technology and innovation sectors. Los Angeles offers a unique blend of media access, creative talent, and entrepreneurial energy, which the agency leverages to connect clients with journalists, influencers, and decision-makers. While many PR firms are concentrated in New York or San Francisco, Rare Relations benefits from the growing media and startup ecosystem in Southern California. The agency's location also allows it to tap into industries such as entertainment, health and wellness, and direct-to-consumer brands, which are prominent in the region. For founders and experts based in or targeting the West Coast, Rare Relations provides a local perspective combined with national media reach.

Rare Relations is a good fit for founders, CEOs, and subject-matter experts who are ready to invest in building their personal or company brand through earned media. The agency works best with clients who have a clear point of view and are willing to engage actively in the PR process. It is less suited for large enterprises requiring high-volume press releases or broad corporate communications. Instead, Rare Relations excels in crafting targeted, high-impact campaigns that amplify a single voice or a small team's story. For entrepreneurs seeking to establish themselves as authorities in their field, Rare Relations offers a focused, boutique alternative to larger PR agencies.