Rauch-Zeichen

Rauch-Zeichen is a Zurich-based communications consultancy founded in 2024 by Sandra Rauch. The agency offers a broad, integrated portfolio that spans strategic communication consulting, voice work, event moderation, and personal coaching. Rather than specialising in a single discipline, Rauch-Zeichen brings together several distinct services under one roof, making it a versatile partner for organisations that need both strategic guidance and creative execution.

Services and Specialties

Rauch-Zeichen’s service offering is built around three core areas: communication consulting, voice and moderation, and coaching. In communication consulting, the agency focuses on internal communication, change management, and cultural transformation. Sandra Rauch supports companies in developing communication strategies that accompany organisational change, helping teams navigate transitions with clarity and purpose. The agency also creates communication concepts and designs events that reinforce cultural shifts. In the voice and moderation space, Rauch-Zeichen provides professional voice-over services for advertising, image films, audiobooks (Hörbücher), and telephone announcements (Telefonansagen). Sandra Rauch is a trained speaker and lends her voice to a wide range of projects. The agency also offers event moderation and stage direction. The coaching arm includes appearance coaching (Auftrittscoaching) and leadership communication training, helping individuals and teams improve their presentation skills and personal impact. A summary of likely services includes:

• Communication consulting (internal comms, change communication, culture change)
• Communication strategy and concept development
• Event design and moderation
• Voice-over services for advertising, audiobooks, and corporate videos
• Telephone announcement recording
• Appearance and presentation coaching
• Leadership communication coaching
• Storytelling and creative concept creation

Who They Help

Rauch-Zeichen primarily serves businesses and organisations in German-speaking Switzerland that are undergoing change, need to strengthen internal communication, or require professional voice and moderation services. The agency is well-suited for companies in the B2B sector, as well as for public institutions and non-profits that value clear, authentic communication. Because the service range is broad, clients might engage Rauch-Zeichen for a single project—such as recording a corporate image video or moderating a company event—or for ongoing support in transforming their internal communication culture. The agency’s focus on change communication and cultural change makes it particularly relevant for organisations facing restructuring, mergers, or digital transformation.

Approach and Philosophy

Rauch-Zeichen places a strong emphasis on creativity, inspiration, and authenticity. Sandra Rauch brings a multidisciplinary background that combines strategic thinking with hands-on creative skills. Her approach is consultative: she listens to the client’s needs, understands the context, and then develops tailored concepts that align with the organisation’s goals and culture. Whether she is advising on a change communication plan, coaching a leadership team on presentation skills, or lending her voice to a commercial, the underlying principle is the same—communication should be clear, genuine, and impactful. The agency’s small size allows for a high degree of personal attention and flexibility, which is often valued by clients who want a direct, collaborative working relationship.

Location and Credentials

Based in Zurich, Switzerland, Rauch-Zeichen serves clients throughout the Zurich metropolitan area and beyond. The agency operates from a central location in the city, which allows Sandra Rauch to work closely with local businesses and also travel to client sites for events and coaching sessions. Founded in 2024, the agency is still in its early years, but Sandra Rauch brings years of professional experience in communication, voice work, and moderation. The agency’s focus on quality and personal service means that clients can expect a dedicated, hands-on approach from a single point of contact.

Who Rauch-Zeichen Is a Good Fit For

Rauch-Zeichen is a strong choice for organisations in and around Zurich, Switzerland, that need integrated communication support combining strategic advice with creative execution. It is particularly well-suited for companies navigating change, teams looking to improve their internal communication culture, and any business that requires professional voice-over, moderation, or presentation coaching. Clients who value a personal, creative, and authentic approach—and who prefer working directly with an experienced consultant rather than a large agency—will find Rauch-Zeichen a valuable partner.