RAW PR

RAW PR was established in 2011 by Hayley Reynolds in the coastal town of Kingsbridge, United Kingdom. The agency was founded with a clear focus on the food and drink sector, a niche that remains its core identity. Jonathan Reynolds joined as a director in 2015, helping to expand the agency's reach while maintaining its specialist roots. From its base in Devon, RAW PR has grown to serve a mix of regional and international brands, reflecting a decade of steady development in the UK's competitive PR landscape.

Current Focus and Clientele

Today, RAW PR operates as a dedicated food and drink PR agency, working with a diverse portfolio that spans artisan producers, global equipment brands, and regional tourism bodies. Their client list includes names like Kamado Joe, a US-based barbecue brand; DukesHill, a British charcuterie specialist; and JING Tea, a premium tea company. Other clients range from Salcombe Gin and Lyme Bay Winery to Snowdonia Cheese and Fiona Cairns, a luxury bakery supplier. This mix of local and international brands demonstrates RAW PR's ability to handle both niche artisan stories and larger commercial narratives. The agency also works with organizations like Food Drink Devon and The Food WorksSW, indicating a commitment to regional food and drink ecosystems.

Services and Specialties

While RAW PR does not publicly list a detailed service menu, their work with food and drink clients suggests a comprehensive range of communications capabilities. Based on their client portfolio and industry focus, the agency likely offers the following services:

• Media relations and press office support for food and drink brands
• Product launch campaigns and new product development announcements
• Trade and consumer PR strategy, including retail and hospitality outreach
• Content creation, including press releases, case studies, and brand stories
• Crisis communications and reputation management for food businesses
• Event management and experiential marketing for product tastings or launches
• Influencer and blogger relations within the food and lifestyle space
• Regional and national media campaigns, particularly in the UK market

Their long-standing relationships with clients like Warrens Bakery, a Cornish institution, and Black Bee Honey suggest a focus on heritage and provenance, which are common themes in food PR. RAW PR also works with Masterbuilt, a cooking equipment brand, indicating capability in lifestyle and home cooking narratives.

Who Benefits from RAW PR

RAW PR is best suited for food and drink businesses looking for a specialist agency with deep industry knowledge. Their client base includes small artisan producers, regional brands, and larger international companies, so the agency can adapt to different scales. Brands seeking to tell stories about quality, sustainability, or British heritage will find a natural fit. The agency's location in Kingsbridge, United Kingdom, gives them a strong connection to the South West's thriving food scene, but their work with clients like Kamado Joe and Golden Egg Vodka shows they can operate nationally and even globally. For any food or drink company wanting a PR partner that understands the nuances of the sector, RAW PR offers a focused, experienced alternative to generalist agencies.