RB Comms

RB Comms is a Geneva-based public relations and communications agency that places storytelling at the very centre of its practice. Founded in 2016 by a communications professional with experience at the United Nations, the UK government and the BBC, the agency operates from Switzerland’s diplomatic and humanitarian hub. RB Comms focuses on helping organisations move beyond dry corporate narratives to craft stories that genuinely resonate with audiences, shift behaviour and protect reputations.

Storytelling as a strategic discipline

At the heart of RB Comms’ approach is the belief that storytelling is not merely a creative exercise but a strategic framework. The agency argues that poor storytelling can damage an organisation’s reputation, erode funding and lower staff morale. RB Comms works with clients to identify the core purpose of their work and then builds narratives that align internal teams and external stakeholders around that purpose. This method draws on the founder’s firsthand experience transforming ordinary corporate narratives into accessible, compelling stories that inspire action. Based in Geneva, Switzerland, RB Comms applies this framework across sectors where clarity and impact are critical—particularly in international development, public policy and non-profit communications.

Services and capabilities

While RB Comms specialises in storytelling, its service offering is likely to encompass the full range of communications support needed to implement a narrative strategy effectively. Typical services provided by the agency include:

• Storytelling audits and narrative framework development
• Strategic communications planning and messaging
• Content creation (articles, reports, speeches, case studies)
• Media relations and press office support
• Crisis communications and reputation management
• Internal communications and staff engagement
• Digital content strategy and social media storytelling
• Training and workshops on narrative techniques

These services are delivered with a focus on clarity, accessibility and measurable outcomes. RB Comms emphasises that great writing alone is not enough—the right storytelling frameworks must be in place to ensure consistency and effectiveness across all channels.

Who RB Comms works with

RB Comms is best suited for organisations that recognise the power of narrative but struggle to communicate their impact in a way that resonates. This includes international organisations, NGOs, foundations, government agencies and mission-driven companies—particularly those based in or operating from Geneva and across Switzerland. The agency’s founder brings firsthand knowledge of how large institutions work, making RB Comms a good fit for clients navigating complex stakeholder landscapes. Whether a client needs to reframe its core message, rebuild trust after a communications misstep, or simply tell its story more effectively, RB Comms offers a focused, experienced perspective. For any organisation that suspects its good work is going unnoticed due to weak storytelling, RB Comms provides a practical path to reigniting purpose and connecting with audiences in a meaningful way.