R&D Comunica

Founded in 2016 by Renata Boselli and Dayane Vasconcelos, R&D Comunica emerged from a clear observation in the Brazilian media landscape: artists and brands needed more than sporadic press releases. The founders, both with backgrounds in journalism and public relations, built the agency to offer structured, ongoing communication strategies rather than one-off media hits. Based in Sao Paulo, Brazil, R&D Comunica has since grown into a recognized name among entertainers and companies seeking to strengthen their public presence in a competitive market.

Focus on Entertainment and Brand Reputation

R&D Comunica specializes in public relations and communications services, with a particular strength in the entertainment sector. The agency represents a roster of prominent Brazilian talents, including singers like Gloria Groove, Simone Mendes, and Mumuzinho, comedians such as Whindersson Nunes and Tirullipa, and digital creators including Camila Pudim and Patrícia Ramos. Beyond individual artists, R&D Comunica also works with brands like Rommanel, demonstrating its ability to adapt PR strategies across different client types. The agency's approach centers on building and reinforcing client image in the media, ensuring their work and actions gain visibility. By maintaining strong relationships with journalists across entertainment, culture, corporate, retail, fashion, and beauty beats, the team places stories in a wide range of outlets—from television and radio to websites, newspapers, magazines, and podcasts.

Core Services and Operational Approach

R&D Comunica offers a comprehensive suite of public relations and communications services tailored to the needs of its diverse clientele. The agency's team of experienced professionals handles the entire communication cycle, from initial strategy to final analysis. Key services include:

• Creation and distribution of press releases and media pitches
• Prospecting and scheduling interviews across multiple media formats
• Media monitoring and clipping to track coverage
• Continuous follow-up and relationship management with journalists
• Analysis and reporting of media results to measure impact

This structured process ensures that clients receive consistent attention and that their narratives are actively managed rather than left to chance. The agency's work is rooted in the practical understanding that effective PR requires persistence, timely follow-ups, and a deep knowledge of what editors and producers are looking for.

Ideal Clients for R&D Comunica

R&D Comunica is a strong fit for artists, creators, and brands that want to build or elevate their media presence in Brazil. The agency's expertise in entertainment and culture makes it particularly valuable for musicians, comedians, and digital influencers who need continuous media exposure to support tours, releases, or brand partnerships. Companies looking to connect with these audiences or seeking a PR partner experienced in the Brazilian market will also find value in R&D Comunica's services. Based in Sao Paulo, Brazil, the agency offers a local perspective combined with professional execution, making it a practical choice for anyone serious about building a public image through strategic communication.