READ THE ROOM

READ THE ROOM is a public relations and communications collective based in Nice, France, founded in June 2023 by Richard Leonard. The agency offers a premium service to brands operating in automotive, advanced mobility, luxury, and smart technology sectors. Rather than functioning as a traditional PR consultancy, READ THE ROOM operates more like a talent or modelling agency, carefully matching client briefs to the specific skill sets, experience, and expertise of its network of senior PR professionals, corporate communicators, journalists, and broadcasters.

Services and Specialties

READ THE ROOM provides a comprehensive range of public relations and communications services tailored to the needs of its client base. While the agency does not publish a fixed service list, its expertise naturally encompasses the following capabilities based on its focus industries and team background:

• Strategic public relations planning and execution
• Corporate communications and messaging
• Media relations and journalist outreach
• Thought leadership and executive positioning
• Crisis communications management
• Product launch and event communications
• Content creation, including press releases and editorial
• Pan-European and global communications campaigns
• Social media and digital communications strategy
• Brand storytelling and narrative development

Client Focus and Approach

READ THE ROOM primarily serves brands in the automotive, advanced mobility, luxury, and smart technology spaces. The agency's combined client experience includes work with Honda, Fisker, Toyota, JLR, Stellantis, Wiesmann, and Riva, among others. This track record demonstrates a strong understanding of both established industry players and disruptive newcomers. The collective's flexible model allows it to scale up or down based on client needs, making it suitable for a range of briefs from ongoing retainer work to project-based assignments.

What sets READ THE ROOM apart is its unique structure. Instead of employing a fixed team, the agency draws from a curated network of senior professionals. If a specific skill set or expertise is not already represented within the collective, READ THE ROOM leverages its strong personal networks to find the right person for the job. This approach ensures that clients receive precisely the talent they need without the overhead of a traditional agency model.

Location and Credentials

Based in Nice, France, READ THE ROOM is well-positioned to serve clients across Europe and beyond. While the agency is particularly comfortable with UK briefs, its combined experience is truly pan-European through to global, with strong credentials in the China, Japan, and North America markets. Founder Richard Leonard brings 25 years of PR experience to the table, largely in the automotive sector, most recently working on pan-European and global briefs for FTSE and NYSE-listed stalwarts and disruptors. This deep industry knowledge underpins the agency's ability to deliver premium, results-driven communications services from its base in Nice, France.

READ THE ROOM is a strong fit for automotive, advanced mobility, luxury, and smart technology brands that value flexibility, senior-level expertise, and a tailored approach to public relations. The agency's collective model is particularly well-suited for clients who need access to a broad range of skills without committing to a large retainer. Whether launching a new product, managing a corporate narrative, or navigating a complex communications challenge, READ THE ROOM offers a premium, adaptable service from its headquarters in Nice, France.