Ready or Not PR

Ready or Not PR is a public relations, influencer, and digital marketing agency based in Hamilton, Canada, founded in 2023. The agency provides a full suite of communications services designed for brands that need more than traditional PR. Ready or Not PR works across brand strategy, content marketing, digital marketing, social media, affiliate marketing, media relations, and influencer marketing, with a strong emphasis on events and experiential campaigns. The agency’s service mix reflects a modern, integrated approach that spans earned, owned, and paid media.

Services and Specialties

Ready or Not PR offers a range of capabilities that combine public relations with digital and experiential marketing. While the agency does not publish a detailed service menu, its stated keywords and industry focus suggest the following core offerings:

• Brand strategy and positioning
• Events and experiential marketing
• Content marketing and copywriting
• Digital marketing and social media management
• Affiliate marketing programs
• Media relations and press outreach
• Influencer marketing and partnership development
• Public relations and communications strategy

These services are built to support clients in the consumer internet, information technology, and marketing & advertising sectors. The agency’s team of creative strategists focuses on campaigns that generate measurable visibility and engagement across multiple channels.

Who They Help and Their Approach

Ready or Not PR serves progressive brands and organizations that require a more agile, purpose-driven communications partner. The agency was founded by Sarah Leone and Vanessa Powell, two industry veterans who saw a need for a next-generation PR firm that could keep pace with hyper-savvy consumers. They describe their approach as rewriting the textbook on agency-client relationships, emphasizing transparency, collaboration, and a willingness to challenge industry norms. The agency’s team describes itself as a group of “ceiling shatterers, box breakers, and award-winning creative strategists” who are deeply invested in client success. This ethos shapes how Ready or Not PR approaches everything from media relations to influencer campaigns, with a focus on results that go beyond standard PR metrics.

Location and Credentials

Based in Hamilton, Ontario, Canada, Ready or Not PR operates from a headquarters in this growing city, which offers proximity to Toronto’s media and corporate hubs while maintaining a distinct local identity. The agency is female-founded and led, a fact that informs its culture and client partnerships. Founded in 2023, it is a relatively new player in the Canadian PR landscape, but its founders bring years of experience from previous roles in the industry. The agency is active on social media under the handle @readyornotpr, where it shares updates on campaigns and industry insights. Its location in Hamilton allows it to serve clients across the Greater Toronto Area and beyond, with a team that understands both local and national media landscapes.

Who Ready or Not PR Is a Good Fit For

Ready or Not PR is best suited for brands that want a communications partner willing to break away from traditional PR models. Companies in the consumer internet, technology, and lifestyle sectors—particularly those targeting digitally native audiences—will find the agency’s integrated approach appealing. The agency’s emphasis on experiential marketing and influencer relations makes it a strong fit for brands launching products, building community, or seeking to create memorable brand moments. Because Ready or Not PR is still early in its journey, it may be especially attractive to clients who value a hands-on, founder-led relationship and are comfortable working with a smaller, nimble team. The agency’s Hamilton base also makes it a practical choice for Canadian businesses seeking a local partner with national reach.