real communications

Founded in 2018, real communications is a full-service communication consultancy based in Cologne, Germany. The agency works with a diverse range of clients, from startups and growing businesses to established enterprises and non-profit organizations, across various sectors. real communications focuses on helping these organizations tell their stories in a way that resonates with their target audiences, whether through traditional media, digital channels, or live events.

How real communications Helps Its Clients

The core philosophy of real communications is to provide authentic and inspiring content that creates real connections. The agency believes that effective communication goes beyond simply broadcasting a message; it involves understanding the audience, crafting a narrative that aligns with the client's values, and choosing the right channels to deliver that narrative. Whether a client needs to build brand awareness, manage a crisis, launch a product, or drive engagement, real communications develops customized strategies to achieve those goals. The team works to shift mindsets and build lasting relationships between brands and their publics, using a mix of analogue and digital approaches tailored to each specific brief.

Services Offered by real communications

As a full-service consultancy, real communications offers a comprehensive suite of services covering the entire communications spectrum. Their approach is channel-agnostic, meaning they select the most effective format—be it text, image, video, or a combination—for each project. The agency's expertise spans both B2B and B2C communication, ensuring they can serve clients in any industry. Typical services provided by real communications include:

• Classic press and media relations
• Content marketing and corporate publishing
• Online and social media communications
• Live events and experiential marketing
• Strategic communication planning and consulting
• Brand storytelling and narrative development
• Copywriting, video production, and image creation
• Crisis communication and reputation management

By offering these services under one roof, real communications can ensure consistency and coherence across all touchpoints, from a press release to a social media campaign to a client event.

Location and Market Focus

Based in Cologne, Germany, real communications is strategically positioned in one of Europe's key media and business hubs. North Rhine-Westphalia, where Cologne is located, is home to a dense network of companies, media outlets, and cultural institutions. This location allows the agency to serve local clients while also engaging with national and international audiences. real communications understands the nuances of the German market and can navigate its media landscape effectively, making them a strong partner for any organization looking to communicate in Germany.

real communications is a good fit for organizations that value authentic, tailored communication over generic marketing. Whether a startup needs to build its first media list, a mid-sized company wants to revamp its content strategy, or a charity seeks to raise awareness for a cause, the agency's flexible, project-based approach can accommodate a wide range of needs. Their focus on creating "real hooks" for each target group makes them particularly suitable for clients who want to stand out in a crowded market and build genuine, lasting connections with their audiences.