Reig&Schmulson

Reig&Schmulson is a public relations and communications agency based in Madrid, Spain, that focuses on building authentic, results-driven relationships between brands and the media. Founded in 2011, the agency operates with a distinct philosophy it calls "Friendly PR," which prioritizes genuine, long-term connections with journalists and media outlets over transactional pitches. This approach is particularly suited for businesses and organizations seeking to improve their media visibility and reputation through thoughtful, personalized communication strategies.

Core Services and Specialties

Reig&Schmulson offers a comprehensive suite of services centered on corporate communication and online communication. The agency specializes in press office management (gabinete de prensa), media relations, and strategic communication planning. Its "Friendly PR" methodology emphasizes collaboration with key journalists across various sectors, aiming to create a natural and effective link between clients and the media. By avoiding aggressive or impersonal outreach, Reig&Schmulson works to ensure that client stories are told with authenticity and relevance.

Key service areas typically include:

• Press office management and media relations
• Corporate communication strategy
• Online communication and digital PR
• Reputation management and crisis communication
• Content creation and storytelling for media
• Event planning and media engagement

These services are tailored to meet the needs of clients across industries, leveraging the agency's deep network of media contacts in Spain and beyond. Reig&Schmulson's focus on "Friendly PR" means that every campaign is designed to foster trust and mutual benefit between the brand and the journalist, leading to more impactful coverage and sustained media relationships.

Methodology and Approach

The agency's methodology revolves around the concept of "Friendly PR," which it describes as a new model for public relations. Instead of relying on mass press releases or aggressive follow-ups, Reig&Schmulson invests time in understanding both the client's story and the specific interests of journalists. This approach aims to "brother" clients with the most important journalists in each sector, creating a bond that is close, sincere, and real. The result is a communication strategy that yields immediate, tangible results while building a foundation for ongoing media engagement.

Reig&Schmulson places a strong emphasis on online communication as well, recognizing the importance of digital channels in today's media landscape. The agency integrates traditional press office work with online strategies to ensure that clients maintain a consistent and positive presence across all platforms. This dual focus on corporate and online communication allows Reig&Schmulson to adapt to the evolving needs of its clients, whether they are launching a new product, managing a crisis, or simply seeking to enhance their brand credibility.

Location and Market Focus

Headquartered at 152 Paseo de la Habana in Madrid, Spain, Reig&Schmulson is well-positioned to serve clients in the Spanish capital and throughout the country. Madrid is a hub for media and business in Spain, and the agency's local expertise allows it to navigate the nuances of the Spanish media landscape effectively. While its primary focus is on the Spanish market, Reig&Schmulson's approach to building authentic relationships can also benefit international clients looking to establish or strengthen their presence in Spain.

For companies seeking a PR partner that values genuine connections over volume-based outreach, Reig&Schmulson offers a compelling alternative. Its "Friendly PR" philosophy is particularly well-suited for businesses in competitive sectors where media trust and credibility are critical, such as technology, consumer goods, finance, and professional services. By prioritizing quality relationships with journalists, Reig&Schmulson helps clients achieve meaningful media coverage that resonates with their target audiences.