RelationsPeople
RelationsPeople is a public relations agency based in Copenhagen (founded 2000).
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About RelationsPeople
RelationsPeople is a communications agency based in Copenhagen, Denmark, operating from its office at 41 Vester Farimagsgade in the Capital Region. Founded in 2000, the agency has spent over two decades building a reputation for practical, results-oriented public relations and communications work. In a market like Copenhagen, where businesses range from global tech headquarters to niche cultural institutions, RelationsPeople has carved out a space for itself by offering tailored communications support rather than one-size-fits-all campaigns.
What RelationsPeople Does
The agency’s core offering revolves around public relations, corporate branding, and strategic communication. While many agencies claim to be full-service, RelationsPeople focuses on depth over breadth, particularly in areas like media relations, issues management, and crisis communication. They help clients navigate complex communications challenges, from managing public perception during a crisis to building long-term brand narratives. A significant part of their work also involves digital and social media strategy, including influencer marketing and content creation. For example, they assist companies in developing employee advocacy programs and virtual town halls, which have become increasingly important for internal communications in a hybrid work environment. RelationsPeople also provides media training, ensuring that executives and spokespeople are prepared for interviews, press conferences, or public appearances.
Who They Serve
RelationsPeople works with a diverse range of clients across industries such as technology, insurance, and culture. Notable names include Evida, a Danish gas distribution company; Samsung Electronics, the global tech giant; and the Nivaagaard Museum, a cultural institution. This mix of clients—from multinational corporations to local museums—demonstrates the agency’s ability to adapt its approach to different sectors. For international firms entering the Danish market, RelationsPeople offers specialized support in building media presence and digital strategies, helping them navigate local media landscapes and cultural nuances. The agency’s team of 10-18 professionals is lean but experienced, allowing for close collaboration with clients without the bureaucracy of larger firms. Their work often involves employer branding and recruitment communications, helping companies attract talent by shaping their external reputation as an employer.
Areas of Expertise
RelationsPeople’s expertise spans several key areas of modern communications. Below is a summary of the services they are known for, based on their industry focus and client work:
- Public relations and media relations, including press outreach and campaign execution
- Corporate narrative development and brand positioning
- Issues management and crisis communication
- Digital strategy, including social media management and influencer marketing
- Content marketing and thought leadership development
- Employer branding and internal communications, including employee advocacy
- Public affairs and ESG reporting support
- Media training and leadership communication coaching
- Virtual town hall planning and internal branding
These capabilities reflect a blend of traditional PR skills and modern digital expertise. RelationsPeople’s approach is grounded in analysis and strategic thinking, ensuring that every campaign or initiative is backed by data and clear objectives. They also offer management consulting-like services, helping organizations define their corporate purpose and align their communications with broader business goals.
RelationsPeople is a solid choice for organizations in Copenhagen and beyond that need a partner for both day-to-day media relations and high-stakes communications challenges. Whether you are a tech company looking to build your brand in Denmark, a museum seeking to increase visitor engagement, or a firm navigating a public issue, the agency offers practical, experienced support. Their focus on tailored solutions and long-term relationships makes them particularly well-suited for clients who value consistency and strategic depth over flashy campaigns. With two decades of experience in the Danish market, RelationsPeople remains a reliable option for those seeking grounded, effective communications counsel.
Key facts
- Team size: 11-50 employees
- Headquarters: 41 Vester Farimagsgade, Copenhagen, Capital Region of Denmark, Denmark, 1606
- Address: 41 Vester Farimagsgade , Copenhagen Capital Region of Denmark Denmark 1606
- Annual revenue: 9000000
- SIC codes: 8742
Keywords & focus
Topics and areas RelationsPeople works with.
- digital
- corporate branding
- public relations
- analysis
- media relations
- issues management
- public affairs
- social media
- marketing
- employer branding
- influencer marketing
- influencers
- public relations & communications services
- corporate narrative development
- content marketing
- social media strategy
- employee advocacy
- customer engagement
- brand positioning
- management consulting
- corporate purpose
- thought leadership
- virtual town halls
- esg reporting
- services
- media training
- strategic communication
- social media management
- crisis communication
- internal branding
- +48 more
Technologies
Cloudflare DNS, Outlook, MailChimp SPF, Microsoft Office 365, Drupal, Facebook Custom Audiences, Google Tag Manager, WordPress.org, Facebook Widget, Linkedin Marketing Solutions, Shutterstock, Google Maps, Google Remarketing, Facebook Login (Connect), Hubspot, Mobile Friendly, SharpSpring, DoubleClick, DoubleClick Conversion, Google AdSense, Google AdWords Conversion, Google Analytics, Google Maps...
Industries served by RelationsPeople
RelationsPeople works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Copenhagen
If you are looking for alternatives or more options in Copenhagen, here are other public relations agencies in the same city you can compare.
Frequently asked questions about RelationsPeople
Common questions and answers about RelationsPeople, their services, location, and how to work with them.
- Where is RelationsPeople located?
- RelationsPeople is headquartered in Copenhagen.
- What services does RelationsPeople offer?
- RelationsPeople offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does RelationsPeople serve?
- RelationsPeople serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is RelationsPeople a verified PR agency?
- RelationsPeople is listed on Online PR. Verification status is shown on their profile.
- How can I contact RelationsPeople?
- You can visit their website at http://www.relationspeople.dk
- How many reviews does RelationsPeople have?
- RelationsPeople has 0 client reviews with an average rating of 0.0 out of 5.
- When was RelationsPeople founded?
- RelationsPeople was founded in 2000.
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