Resnicow and Associates
Resnicow and Associates is a public relations agency based in New York (founded 1992).
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About Resnicow and Associates
Founded in 1992 by David Resnicow, Resnicow and Associates emerged from a recognition that the arts and culture sector needed a communications partner with deep domain expertise, not just general PR capabilities. The firm was established in New York, United States, at a time when cultural institutions were beginning to understand the value of strategic communications in building audiences, attracting donors, and shaping public discourse. Over three decades, Resnicow and Associates has grown into a specialized strategic communications firm, now with a team of approximately 37 professionals and annual revenue around $6.1 million, working exclusively with clients in the arts, culture, and education sectors.
Strategic Focus on Arts, Culture, and Education
Resnicow and Associates operates at the intersection of public relations, strategic planning, and cultural tourism. The firm’s core expertise lies in helping museums, universities, art foundations, theatres, and other cultural organizations navigate complex communications challenges. Unlike many agencies that serve diverse industries, Resnicow and Associates has deliberately narrowed its focus to arts and culture, allowing it to develop nuanced understanding of issues such as constituency development, program strategy, and revenue strategy for non-profit cultural entities. The firm’s work often involves long-term partnerships, with many clients retained for more than five years, reflecting a commitment to building deep institutional knowledge rather than executing short-term campaigns. Based in New York, the firm serves clients across the United States, leveraging its location in a global cultural capital to maintain strong media relationships and industry connections.
Comprehensive Service Offerings
The firm provides a full suite of communications services tailored to the cultural sector. Its work typically includes media relations, digital strategy, content development, and crisis management, but also extends into more specialized areas such as brand building for cultural institutions, community engagement, and strategic planning for exhibitions or capital campaigns. Resnicow and Associates emphasizes a consultative approach, often working alongside internal teams to strengthen their communications capabilities over time. The firm’s expertise in digital strategy has become increasingly important as cultural organizations seek to reach audiences beyond their physical locations, while its crisis management practice helps institutions navigate controversies or reputational challenges with sensitivity to their mission-driven contexts.
- Media and public relations for cultural institutions
- Digital strategy and content development
- Brand building and marketing strategy
- Crisis management and communications
- Strategic planning and program development
- Community engagement and constituency development
- Revenue strategy and cultural tourism
- Consulting on diversity, equity, accessibility, and inclusion
Ideal Clients and Partnership Approach
Resnicow and Associates is best suited for cultural organizations, educational institutions, and philanthropic foundations that require specialized communications support rather than general public relations. Museums, performing arts organizations, art foundations, and universities form the core of its client base. The firm’s emphasis on long-term relationships and high renewal rates suggests it works best with clients who value strategic continuity and are willing to invest in building communications infrastructure over time. Organizations facing complex challenges—such as launching a new building, navigating a leadership transition, or managing public perception around a sensitive exhibition—are likely to benefit from the firm’s experience. Resnicow and Associates also serves corporate sponsors and philanthropists involved in the arts, helping them articulate their cultural contributions. With its New York base and national reach, the firm offers a combination of boutique attention and deep sector knowledge that appeals to institutions seeking a partner who understands the unique dynamics of the arts and culture landscape.
Key facts
- Team size: 11-50 employees
- Headquarters: 111 Broadway, New York, New York, United States, 10006-0014
- Address: 111 Broadway , New York New York United States 10006-0014
- SIC codes: 8999
Keywords & focus
Topics and areas Resnicow and Associates works with.
- public relations
- universities
- strategic planning
- art foundations
- consituency development
- museums
- theatre
- digital strategy
- cultural tourism
- history
- arts & culture
- revenue strategy
- crisis management
- program strategy
- art
- communications
- consulting
- marketing strategy
- management consultant
- media relations
- philanthropists
- strategic communications
- culture
- public relations & communications services
- arts
- entertainment
- and recreation
- program development
- content development
- community engagement
- +40 more
Technologies
Salesforce, Amazon SES, Outlook, MailChimp SPF, Microsoft Office 365, Drupal, Media Temple DNS, The Trade Desk, Slack, WordPress.org, Google Tag Manager, Facebook Login (Connect), Facebook Widget, Facebook Custom Audiences, Mobile Friendly, Vimeo
Industries served by Resnicow and Associates
Resnicow and Associates works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Resnicow and Associates
Common questions and answers about Resnicow and Associates, their services, location, and how to work with them.
- Where is Resnicow and Associates located?
- Resnicow and Associates is headquartered in New York.
- What services does Resnicow and Associates offer?
- Resnicow and Associates offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Resnicow and Associates serve?
- Resnicow and Associates serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Resnicow and Associates a verified PR agency?
- Resnicow and Associates is listed on Online PR. Verification status is shown on their profile.
- How can I contact Resnicow and Associates?
- You can visit their website at http://www.resnicow.com
- How many reviews does Resnicow and Associates have?
- Resnicow and Associates has 0 client reviews with an average rating of 0.0 out of 5.
- When was Resnicow and Associates founded?
- Resnicow and Associates was founded in 1992.
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