Reyes Entertainment

Reyes Entertainment is a public relations and communications agency based in West Hollywood, California, United States, operating since 1997. The firm specializes in event production, entertainment PR and marketing, and talent management, with a strong focus on the Latino market. Through its association with GAMAGI, Reyes Entertainment also offers clients a location-based Advanced Mobile Augmented Reality (MAR) platform for mobile apps, providing scalable advertising campaign support. The agency's core services encompass public relations, communications, event production, talent management, and digital campaign integration, leveraging augmented reality to enhance client outreach.

Specialized Services and Expertise

Reyes Entertainment delivers a range of services tailored to entertainment and multicultural audiences. The agency's expertise includes event production, where it manages high-profile events such as film premieres and cultural festivals. Talent management is another key area, supporting celebrities and public figures in navigating media and public appearances. Additionally, the firm offers entertainment PR and marketing, crafting campaigns that resonate with diverse demographics, particularly the Latino market. The integration of augmented reality through GAMAGI allows Reyes Entertainment to provide innovative mobile advertising solutions, making campaigns more interactive and location-aware.

• Event production and management
• Entertainment public relations and marketing
• Talent management and representation
• Latino market specialist campaigns
• Digital and augmented reality advertising
• Media relations and crisis communication
• Brand partnerships and sponsorships

Industries and Clientele

Reyes Entertainment serves a prestigious roster of clients spanning major media networks, film studios, and cultural organizations. Its client list includes ABC, CBS, PBS, FOX, HBO, Lifetime, Columbia Pictures, Warner Bros. Pictures, Fox Filmed Entertainment, Fox Searchlight, and WWE. The agency also works with nonprofit entities like The Hispanic Scholarship Fund and cultural events such as The New York International Latino Film Festival. This breadth of clients highlights Reyes Entertainment's ability to handle both corporate and community-focused communications, from network television promotions to grassroots cultural initiatives.

Approach and Recognition

The agency's approach combines traditional PR tactics with digital innovation, emphasizing cultural relevance and measurable impact. Reyes Entertainment has earned multiple awards, including the Hispanic Public Relations Association's PRemio Award for Best Digital PR Campaign for the PBS documentary "The Longoria Affair," two PRSA PRism Awards for Excellence in Multicultural PR Campaigns for ABC's "George Lopez" and PBS' "American Family," and five MarCom Creative Awards for campaigns with FOX, ABC, and others. President Gabriel Reyes is recognized as a pioneer in the Hispanic market in Hollywood, featured in The Hollywood Reporter's 50 Most Powerful Latinos in Hollywood and other industry lists. He also teaches at The University of Texas at Austin and is active in the LGBT community, serving on boards of OUTFEST and GLAAD.

Location and Credentials

Headquartered in West Hollywood, California, United States, Reyes Entertainment benefits from its proximity to the entertainment industry's core. The agency's long history since 1997 and its president's academic role underscore a commitment to both practice and education in integrated communications. Reyes Entertainment is a solid fit for clients seeking a West Hollywood-based agency with deep roots in Latino market expertise, event production, and entertainment PR, particularly those looking to blend traditional media relations with cutting-edge augmented reality campaigns.