Right PR

Right PR is a public relations and communications agency based in Krakow, Poland, founded in 2012. The firm focuses on delivering practical PR solutions for companies operating in consumer internet, information technology, and general consumer sectors. While their core services span media relations, product PR, and social media management, they also offer crisis communication support and media monitoring to help clients maintain a consistent and positive public presence.

Core Services and Specialties

Right PR tailors its offerings to meet the needs of businesses that require structured, measurable communications support. Their services are designed to bridge the gap between a company's internal goals and its external perception. The agency's typical service lineup includes:

• Media relations – building and maintaining relationships with journalists and editors
• Product PR – launching new products or features to relevant audiences
• Media monitoring – tracking coverage and sentiment across traditional and digital channels
• PR crisis management – developing response strategies and messaging during reputational challenges
• Social media PR – integrating social platforms into broader communications campaigns
• Event organization – planning press conferences, product demos, or industry gatherings

These services are often combined to create cohesive campaigns that support brand awareness, thought leadership, or market entry. Right PR emphasizes a data-informed approach, using monitoring tools to adjust strategies based on real-time feedback.

Industries and Client Focus

Right PR primarily serves companies in the consumer internet and information technology sectors, as well as broader consumer goods and services. This focus suggests the agency is well-suited for startups, scale-ups, and established firms that need to communicate complex products or services to a general audience. Their experience in public relations & communications extends to both B2C and B2B environments, where they help clients articulate value propositions, manage investor relations, or navigate regulatory landscapes. The team in Krakow works with clients across Poland and increasingly with international companies looking to establish a presence in Central Europe.

Approach and Philosophy

Right PR operates on the principle that effective communications should be straightforward and results-oriented. Rather than relying on generic templates, the agency develops custom strategies based on each client's industry, target audience, and business objectives. Their process typically begins with an audit of current media presence and competitor activity, followed by the creation of a tailored editorial calendar and outreach plan. The agency places a strong emphasis on media monitoring as a feedback loop, allowing for rapid adjustments during campaigns. This pragmatic approach helps clients avoid common pitfalls like inconsistent messaging or missed opportunities in the news cycle.

Location and Credentials

Headquartered in Krakow, Lesser Poland Voivodeship, Right PR benefits from being located in one of Poland's most dynamic business hubs. Krakow is home to a growing number of tech companies, startups, and service providers, making it an ideal base for an agency focused on consumer internet and IT. The city's strong talent pool in marketing and communications also supports Right PR's ability to deliver high-quality work. Since its founding in 2012, the agency has built a reputation for reliability and clear communication, often working with clients who value a hands-on, collaborative partnership. Their team combines local market knowledge with a global perspective, enabling them to advise on both domestic and cross-border campaigns.

Right PR is a solid choice for companies in the consumer internet, technology, or general consumer sectors that need a reliable partner for media relations, product launches, or crisis management. Their location in Krakow makes them particularly accessible to businesses operating in Poland or expanding into Central Europe. For organizations that prefer a straightforward, service-oriented agency with a focus on measurable outcomes, Right PR offers a practical alternative to larger, less specialized firms.