Rio PR

Rio PR is a public relations and communications agency based in New York, United States, that focuses on building brands from the ground up. Founded in 2009 by Georgia Rio Mack alongside Melissa Leung, the agency brings a distinct editorial and publicity background to its work, serving clients across lifestyle, fashion, entertainment, and automotive sectors. With a particular emphasis on brand positioning, media relations, and storytelling, Rio PR operates at the intersection of traditional PR and modern brand development, offering a full spectrum of services under one roof.

Industries and Specialized Services

Rio PR has developed expertise across a diverse set of industries, including apparel, accessories, luxury brand PR, cannabis lifestyle brands, and consumer products & retail. The agency’s client work spans both B2B and B2C markets, with a strong presence in retail and wholesale, as well as brick-and-mortar and ecommerce environments. Key service areas include campaign strategy, media outreach, brand positioning, and image management. Rio PR is particularly known for its work with cannabis lifestyle brands, a niche that requires careful media navigation and nuanced storytelling. The agency also serves clients in the automotive and entertainment sectors, demonstrating a versatility that extends beyond traditional lifestyle PR.

• Public relations & communications strategy
• Media relations and media outreach
• Brand positioning and brand development
• Storytelling and narrative building
• Campaign strategy and execution
• Lifestyle branding and image management
• Marketing and advertising integration
• User experience and brand awareness initiatives
• Consulting for cannabis, fashion, and automotive brands
• Retail and ecommerce PR support

Methodology and Approach

Rio PR’s methodology is rooted in a close partnership with each client, developing a unique strategy that addresses specific goals while maintaining a consistent brand vision. The agency’s founders bring an insider’s understanding of media, having worked in both editorial and publicity roles, which informs their ability to craft campaigns that resonate with journalists and audiences alike. For each engagement, Rio PR focuses on building brand identity, growing media image, and positively impacting sales objectives. The agency emphasizes creative solutions that stem from a deep understanding of the industry from the inside out, ensuring that every campaign is tailored to the client’s unique market position. This approach allows Rio PR to adapt to the ever-changing media landscape while keeping brand messaging consistent and effective.

Location and Reach

Headquartered at 37 West 39th Street in New York, United States, Rio PR operates from a central location that places it at the heart of the media and fashion industries. Being based in New York gives the agency direct access to major media outlets, fashion weeks, and industry events, which is particularly valuable for clients in the lifestyle, fashion, and entertainment sectors. The agency’s New York roots also facilitate strong relationships with local and national media, enabling effective media outreach and campaign execution. While Rio PR’s focus is predominantly on the U.S. market, its work with cannabis lifestyle brands and automotive clients often requires a broader geographic perspective, and the agency’s location in New York provides a strategic base for these efforts.

Rio PR is a good fit for brands in the lifestyle, fashion, entertainment, and automotive industries that are seeking a hands-on, strategic partner for public relations and brand building. The agency is particularly well-suited for companies in the cannabis lifestyle space, as well as apparel and accessory brands looking to establish or refine their media presence. Emerging brands and established companies alike can benefit from Rio PR’s comprehensive approach to image management, campaign strategy, and media relations, especially those that value a close, collaborative working relationship with their PR team.