RMA Comunicação

Based in São Paulo, Brazil, RMA Comunicação is a public relations agency that has established itself as a significant player in the country's competitive communications landscape. Founded in 2001, the agency operates from its headquarters on Avenida Doutor Cardoso de Melo in the Vila Olímpia district, a key business hub in the city. São Paulo, as Brazil's largest economic center, demands sophisticated communication strategies that navigate a complex media environment, and RMA Comunicação has built its reputation over more than two decades by serving this market. As the flagship company of Grupo RMA, the agency has grown organically and through strategic acquisitions, expanding its capabilities to serve a diverse range of clients.

Core Services and Specializations

RMA Comunicação provides a comprehensive suite of public relations and communications services, with a strong emphasis on B2B clients. The agency's core offerings include media relations, press release distribution, and corporate communication strategy. Over time, it has broadened its scope to include social media management and influencer engagement, reflecting the digital transformation of the PR industry. The agency works closely with its affiliates to deliver integrated services, particularly in digital and inbound marketing, allowing clients to access a full spectrum of communication tools under one umbrella. Key service areas typically include:

• Assessoria de imprensa (press office and media relations)
• Planejamento estratégico de comunicação (strategic communication planning)
• Comunicação corporativa (corporate communications)
• Relações públicas (public relations counsel and execution)
• Gestão de mídias sociais (social media management)
• Influencer engagement and digital marketing integration
• Press release writing and distribution

Client Profile and Sector Expertise

RMA Comunicação has developed particular expertise in serving technology, legal, and professional services sectors. The agency's client roster includes notable names such as Evernote, PromonLogicalis, and Trench, Rossi e Watanabe Advogados, demonstrating its ability to handle both international brands and domestic companies. The agency's leadership, including CEO Marcio Cavalieri and co-founder Augusto Pinto, brings deep experience in managing complex B2B accounts that require nuanced messaging and targeted media outreach. While historically focused on business-to-business communications, RMA Comunicação has expanded to manage B2C accounts through acquisitions, broadening its sector reach without diluting its core competency in strategic communication planning.

Market Position and Competitive Strengths

Operating in São Paulo, Brazil, RMA Comunicação competes in a market where local knowledge and industry connections are critical. The agency's longevity—over 15 years of continuous operation—underscores its stability and ability to adapt to changing media landscapes. RMA Comunicação differentiates itself through its integrated approach, combining traditional press office services with modern digital strategies. The agency's affiliation with Grupo RMA provides additional resources and cross-functional capabilities, particularly in areas like inbound marketing. This structure allows RMA Comunicação to offer end-to-end communication solutions while maintaining the personalized service expected from a boutique agency. The firm's experience with technology clients has also given it particular strength in translating complex technical concepts into accessible stories for business media.

RMA Comunicação is a strong fit for B2B companies, particularly those in technology, legal, and professional services sectors that require strategic communication support in the Brazilian market. The agency is well-suited for international companies entering Brazil, as well as domestic firms looking to strengthen their media presence and corporate reputation. Organizations that value a partner with deep local market knowledge, integrated digital capabilities, and a proven track record with demanding B2B clients will find RMA Comunicação a practical choice for their public relations needs in São Paulo and across Brazil.