RNMKR

Founded in 2012, RNMKR began as Herscu & Goldsilver in Toronto, Canada, with a clear focus on helping innovative technology and lifestyle companies break through the noise. The agency’s founders recognized that many emerging brands—especially those in fast-moving sectors like consumer tech, crowdfunding, and social fundraising—struggled to translate their product potential into tangible public awareness. From that founding context, RNMKR has built a reputation for driving what it calls “hyper awareness”: a combination of strategic messaging, media outreach, and crisis preparedness that helps clients not just launch but sustain momentum in competitive markets.

Current Focus and Strategic Approach

Today, RNMKR operates out of its headquarters at 121 Benson Ave in Toronto, serving a roster of clients that spans consumer internet, information technology, and lifestyle brands. While the agency’s short description positions it as Canada’s leading PR agency for tech and lifestyle, it’s more accurate to say RNMKR excels at crafting campaigns that cut through clutter—whether that’s for a hardware startup on Kickstarter or a direct-to-consumer subscription service. The agency’s approach is grounded in digital strategy, blending traditional public relations tactics with modern outreach methods. This means RNMKR doesn’t just pitch journalists; it also leverages social media, influencer partnerships, and community-driven campaigns to build awareness where audiences actually spend their time.

Core Services and Specialties

RNMKR’s service offerings are built around the full lifecycle of a product or brand launch. While the agency doesn’t publish a rigid list of services, its work and keyword footprint suggest a strong emphasis on the following capabilities:

• Public Relations & Communications Strategy: Developing overarching narratives that align with business goals, from brand positioning to media training.
• Crowdfunding Campaign Management: Helping tech and consumer brands run successful Kickstarter, Indiegogo, or social fundraising campaigns, including pre-launch buzz and post-campaign follow-up.
• Crisis Management: Preparing clients for potential reputational risks and managing rapid response when issues arise.
• Launch Execution: Coordinating product unveilings, press events, and media tours to maximize coverage at critical moments.
• Digital & Social Media Strategy: Creating content calendars, managing paid and organic social campaigns, and measuring engagement across platforms.
• Marketing & Advertising Integration: Aligning PR efforts with broader marketing and advertising campaigns to ensure consistent messaging.
• Outreach & Media Relations: Building relationships with journalists, bloggers, and influencers in the technology, lifestyle, and consumer internet spaces.

These services are typically delivered as part of a retainer or project-based engagement, with RNMKR tailoring its approach to each client’s stage of growth. For early-stage companies, the agency often focuses on crowdfunding and launch execution; for more established brands, the emphasis shifts to ongoing media relations and crisis preparedness.

Who Benefits from RNMKR’s Approach

RNMKR is best suited for companies that are ready to move beyond basic press releases and want a more integrated, campaign-driven approach to public relations. Technology startups, especially those in the consumer internet and information technology sectors, will find the agency’s crowdfunding and launch expertise particularly valuable. Similarly, lifestyle brands looking to break into the Canadian or North American market can benefit from RNMKR’s Toronto-based network and its understanding of how to tailor stories for local and national media. The agency’s work with social fundraising also makes it a good fit for non-profits or mission-driven organizations seeking to combine PR with fundraising campaigns. However, RNMKR is not ideal for businesses that require a low-touch, press-release-only service; the agency’s strength lies in strategic, hands-on collaboration. For companies based in Toronto, Canada, or those looking to establish a presence in the Canadian market, RNMKR offers a focused, results-oriented partner that understands the unique dynamics of the country’s media and consumer landscape.