Rococo Media

Rococo Media is a public relations and communications agency that launched in 2016, focusing primarily on tech and media startups, particularly those operating in the B2B space. While the agency positions itself as relatively new, its team brings years of experience from working with both large established brands and smaller emerging companies. Rococo Media is based in London, United Kingdom, and has built a reputation for helping young companies gain visibility through a combination of media relations, content creation, and social media management.

Services for Tech and Media Startups

Rococo Media tailors its services to the specific needs of technology and media startups, understanding that these companies often require rapid visibility to attract investors, customers, and partners. The agency's core offerings include media relations, where it secures coverage in both mainstream and industry-specific outlets. Content marketing is another key area, with the team producing blog posts, thought leadership articles, and other written materials that help startups establish authority in their fields. Social media management is also a significant part of what Rococo Media does, focusing on building engaged followings on platforms like Twitter. The agency's work with clients such as Desolenator, a solar-powered water desalination startup, demonstrates its ability to generate press coverage in outlets like the BBC World Service, Huffington Post, and VentureBeat, while also growing a Twitter following from scratch to over 10,000 in two months. For Digital Summit Berlin, Rococo Media created content, interviewed influential media figures, and helped the event break attendance records. Other clients include Neyya, a smart ring company, for which the agency secured coverage in Wired, TechCrunch, and the BBC.

Methodology and Approach

Rococo Media takes a hands-on, results-oriented approach to public relations and communications. The agency emphasizes the power of storytelling, crafting narratives that resonate with journalists, influencers, and target audiences. Rather than relying on mass pitches, Rococo Media focuses on targeted outreach, building relationships with key media contacts who cover the tech and startup sectors. The agency also integrates content marketing into its PR strategies, using blogs and social media to amplify press coverage and create a cohesive brand presence. For example, with the Content Marketing Association, Rococo Media produces thought leadership content for an organization that itself represents content marketing experts, showcasing the agency's ability to create relevant material even for highly specialized clients. This methodology suits startups that need to move quickly and see tangible results, such as press mentions, social media growth, and increased brand awareness.

Who Rococo Media Is a Good Fit For

Rococo Media is best suited for early-stage to growth-stage tech and media startups based in London or operating internationally, particularly those in the B2B space. The agency's track record with companies like Jivr Bikes, an electric bike startup that secured coverage in the Daily Mail, Stuff, and VentureBeat, indicates it can work with hardware and consumer-facing tech as well. However, its core expertise lies in helping B2B startups build credibility through media placements and content that speaks to business decision-makers. Rococo Media is also a good fit for startups that value a collaborative, hands-on partnership rather than a large agency with rigid processes. The agency's smaller size allows it to be agile and responsive, which can be a significant advantage for companies navigating the fast-paced world of tech and media.