Roeland Associates Communicatie Adviesbureau

Roeland Associates Communicatie Adviesbureau is a specialized public relations and communications agency based in Amsterdam, Netherlands, founded in 1987. The firm focuses on helping companies achieve meaningful media attention in leading Dutch and international business publications, working with a range of clients from established corporations to growing enterprises that seek to improve their media presence. Unlike many agencies that simply draft press releases, Roeland Associates takes a relationship-driven approach to media relations, emphasizing direct personal connections between journalists and clients.

An Agency Built on Journalist Relationships

At the core of Roeland Associates Communicatie Adviesbureau's methodology is a distinctive philosophy: rather than sending clients to the press, the agency brings journalists to the client. This approach is rooted in the understanding that effective media relations require more than a written strategy—it demands genuine personal contacts, deep expertise, and years of experience. The agency employs former journalists across all its markets, whose role is to share their insider knowledge of media culture and editorial processes within the office. This ensures that every campaign is informed by a practical understanding of what journalists actually need and how newsrooms operate. The team maintains strong relationships with a wide spectrum of media, from international business publications to national newspapers, consumer magazines, trade journals, television, and radio.

Services and Specialties

Roeland Associates Communicatie Adviesbureau provides a focused set of services designed to bridge the gap between client expectations and journalistic requirements. The agency's approach is hands-on and proactive, with a daily press scan to keep both the team and clients informed of relevant developments and enable rapid response opportunities. While the agency's specific service list is not exhaustive, based on its stated focus and industry keywords, typical offerings include:

• Media relations and press office management
• Strategic media planning and campaign development
• Executive media training and spokesperson preparation
• Press release writing and distribution
• Media monitoring and analysis
• Crisis communications support
• Content creation for business publications
• Journalist networking and introduction services

The agency's strength lies in its ability to act as a trusted intermediary, understanding both what the customer expects and what the journalist wants, and bringing these two perspectives together in a way that generates authentic coverage.

Rooted in Amsterdam, Serving the Dutch Market

Operating from its headquarters at 462 Eosstraat in Amsterdam, North Holland, Roeland Associates Communicatie Adviesbureau is deeply embedded in the Dutch media landscape. The agency's location in the Netherlands' media and business capital allows it to maintain close daily contact with journalists and editors across the country. The team's morning press scans are a testament to their commitment to staying ahead of news cycles, ensuring that clients can react quickly and strategically to emerging stories. For companies looking to build a credible presence in Dutch business media—whether they are local firms or international organizations entering the Netherlands—Roeland Associates offers a direct line to the journalists who matter most in their industry.

Roeland Associates Communicatie Adviesbureau is a good fit for organizations that recognize the value of earned media but lack the internal expertise or network to secure it consistently. It is particularly suited for businesses that want to move beyond generic press releases and instead cultivate genuine, ongoing relationships with journalists. The agency's focus on bringing journalists to the client makes it an excellent choice for companies with compelling stories to tell, but who need a seasoned partner to navigate the complexities of the Dutch media landscape. For those seeking a results-oriented, relationship-driven approach to public relations in the Netherlands, this Amsterdam-based firm offers a proven model built on decades of experience.