Roger That

Roger That is a public relations and communications consultancy based in Vancouver, Canada, that positions itself as the "anti-ghosting framework for modern communicators." Founded by Kelly Rose Lamb and Emma Sato, the firm focuses on making communication simpler and more effective, emphasizing clarity and genuine connection over jargon and complexity. Operating from its headquarters in Vancouver, British Columbia, Roger That brings a fresh, straightforward approach to the often murky world of PR and corporate messaging.

Specialist Expertise in Modern Communication

Roger That's core expertise lies in cutting through the noise of modern communication. The agency was built on the idea that many organizations struggle with basic, clear communication—whether with employees, customers, or the public. Instead of relying on traditional PR tactics that can feel impersonal or formulaic, Roger That focuses on a framework that prioritizes transparency and directness. This approach is particularly valuable for companies that want to build trust and avoid the pitfalls of vague or inconsistent messaging. The "anti-ghosting" concept reflects a commitment to ensuring that communications are responsive, intentional, and never leave audiences feeling ignored or confused.

How They Apply Their Framework

Roger That applies its philosophy by working closely with clients to strip away unnecessary layers and get to the heart of what needs to be said. The process often begins with an audit of existing communication practices, identifying where messages get lost or where audiences feel disconnected. From there, the team—led by Lamb and Sato—develops tailored strategies that align with the client's values and goals. This might involve rewriting internal memos, crafting external press releases, or redesigning how a company communicates during a crisis. The emphasis is always on action: ensuring that every piece of communication has a clear purpose and a tangible outcome. Based in Vancouver, Roger That serves clients across Canada and beyond, applying its framework to industries that range from tech startups to non-profits.

Services and Specialties

While specific service offerings are not listed, Roger That's focus on public relations and communications suggests a range of capabilities that align with their core philosophy. Likely services include:

• Strategic communication planning and messaging frameworks
• Media relations and press release development
• Crisis communication and reputation management
• Internal communication audits and employee engagement strategies
• Content creation for digital and traditional channels
• Brand storytelling and narrative development
• Training for executives and teams on effective communication
• Public speaking coaching and presentation skills

These services are delivered with a focus on simplicity and results, avoiding the overcomplicated strategies that often plague the industry. Roger That's approach is designed to be scalable, suitable for both small businesses and larger organizations looking to refine their voice.

Who They Work With

Roger That is a good fit for organizations that feel their communication is falling flat or that they are not being heard by their key audiences. This includes companies undergoing change, such as mergers, rebrands, or leadership transitions, where clear messaging is critical. Startups in Vancouver's growing tech scene may find value in their straightforward framework, as could non-profits or community groups that need to connect with stakeholders on a human level. The agency also appeals to businesses that have tried traditional PR and found it lacking in authenticity or responsiveness. By focusing on the fundamentals of good communication, Roger That helps clients build stronger relationships with their employees, customers, and the public, making it a practical choice for any organization in Canada that values clarity over complexity.