Roopco

Roopco, an integrated marketing agency founded in 1996, has built a strong reputation for its expertise in content marketing and graphic design, particularly for B2B businesses. Based in Westlake, United States, the agency offers a comprehensive suite of public relations and communications services that extend beyond traditional media relations. With a focus on creating compelling content, distributing it across digital and traditional channels, and measuring its impact on business goals, Roopco has established itself as a reliable partner for organizations seeking strategic communications support.

Core Expertise: Content Marketing and PESO Strategy

Roopco specializes in content marketing and the PESO model (Paid, Earned, Shared, Owned media), a framework that integrates multiple communication channels to maximize reach and engagement. The agency's approach involves developing high-quality content—from corporate storytelling to thought leadership pieces—and distributing it strategically to target audiences. This methodology is particularly effective for B2B companies and professional services firms that require nuanced, industry-specific messaging. Roopco also conducts content audits to assess existing materials and identify gaps, ensuring that every piece of content aligns with client objectives and resonates with key stakeholders. The agency's commitment to measurable results is evident in its content measurement practices, which track performance against business goals such as lead generation, brand awareness, and stakeholder engagement.

Services and Specialties

Roopco offers a wide range of services tailored to support corporate communications, investor relations, and crisis management. The agency's team provides hands-on support in areas such as media training, crisis communication plans, and internal newsletter transformation, helping clients navigate complex communication challenges. Below is a list of key services Roopco delivers:

• Public relations & communications strategy
• Content marketing and content creation
• PESO strategy and content distribution
• Corporate communications and thought leadership
• Crisis communication plans and media training
• Investor relations and stakeholder engagement
• Brand development and corporate storytelling
• Internal communications and employee engagement
• Media relations and PR strategy for public companies
• Content audit and content measurement

These services are delivered with a focus on industry expertise, particularly in professional services and private equity communications. Roopco's team works closely with clients to develop PR strategies that address specific business needs, from launching new products to managing reputational risks.

Client Base and Approach

Roopco works with a diverse range of businesses, from global publicly traded corporations to local startups. The agency's client base spans various sectors, including B2B, professional services, and private equity. Roopco emphasizes building close, long-term relationships by acting as an extension of clients' marketing teams rather than an external vendor. This collaborative approach allows the agency to deeply understand each client's industry, goals, and challenges, resulting in highly targeted and effective communications. For example, Roopco has experience in internal newsletter transformation and stakeholder communication, helping organizations improve engagement with employees, investors, and other key audiences. The agency's longevity since 1996 reflects its ability to adapt to changing market dynamics while maintaining a commitment to high-quality, results-driven work.

Roopco is well-suited for B2B companies, professional services firms, and private equity organizations that require integrated PR and content marketing support. Its expertise in the PESO model and content measurement makes it a strong choice for businesses looking to optimize their communication strategies across multiple channels. With a hands-on, tailored approach, Roopco is particularly effective for organizations seeking a long-term partner to drive brand development, corporate storytelling, and stakeholder engagement. Based in Westlake, Ohio, the agency serves clients across the United States, offering a blend of strategic consulting, creative execution, and measurable outcomes.