Roots Consultancy

Based in Singapore, Roots Consultancy was founded in 2025 by Priyanka Bajpai as a boutique advisory and communications consulting firm. Operating from the heart of Singapore, the agency focuses on Health, Reputation, and Strategy—three pillars that reflect the city-state’s growing demand for nuanced, high-trust communications in a complex regional market. Singapore’s position as a global hub for healthcare, innovation, and corporate governance makes it a natural base for an agency that specializes in translating complexity into clarity.

Core Focus and Approach

Roots Consultancy positions itself at the intersection of science, strategy, and reputation. The agency’s work is built around what it calls “reputation-led business strategy,” meaning that communications are not treated as an afterthought but as a driver of organizational direction. The firm offers hands-on counsel to simplify complexity, strengthen trust, and enable growth—particularly for clients navigating high-stakes environments such as healthcare, life sciences, and corporate advisory. Services include culture shaping and restructuring, stakeholder engagement, corporate advisory, thought leadership, and reputation crisis management. The agency also provides c-suite advisory counsel, mentorship, and advisory board support, reflecting its belief that leadership and communications are deeply intertwined.

Expertise and Service Offerings

Roots Consultancy’s expertise is particularly strong in areas that require both strategic depth and operational precision. The firm specializes in science-to-strategy translation, helping organizations bridge the gap between technical innovation and public understanding. This is especially relevant in health storytelling, where complex medical or scientific developments must be communicated clearly to diverse audiences. The agency also offers cross-market growth advisory, network partnerships, and operational leadership, making it a suitable partner for companies expanding across Asia or navigating regulatory and cultural nuances. A representative list of services includes:

• Reputation crisis management
• Stakeholder engagement
• Corporate advisory
• Thought leadership development
• Culture shaping and restructuring
• Science-to-strategy translation
• Innovation and health storytelling
• Strategic communications
• C-suite advisory counsel
• Mentorship and advisory boards
• Cross-market growth advisory
• Network partnerships
• Patient-focused work

Who They Serve and Ideal Clients

Roots Consultancy is best suited for organizations in healthcare, life sciences, technology, and corporate sectors that face complex reputational or strategic challenges. The agency’s emphasis on patient-focused work and health storytelling indicates a strong alignment with pharmaceutical companies, biotech firms, medical device manufacturers, and health-tech startups. At the same time, its corporate advisory and crisis management capabilities make it relevant for multinational corporations, non-profits, and government-linked entities operating in Singapore and across Asia. The firm’s focus on mentorship and c-suite counsel also suggests it works well with leadership teams undergoing transformation or needing external perspective.

For clients seeking a hands-on, senior-level advisor rather than a large agency, Roots Consultancy offers a compelling alternative. Its boutique structure means clients work directly with experienced practitioners like Priyanka Bajpai, who bring decades of insight from both agency and in-house roles. The agency’s Singapore base gives it a strategic vantage point for regional work, while its global outlook ensures relevance for cross-border initiatives. Whether the need is crisis preparedness, reputation rebuilding, or strategic growth, Roots Consultancy provides focused, high-touch counsel that prioritizes trust and clarity.