Roots Strategies
Roots Strategies is a public relations agency based in Ottawa (founded 2025).
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About Roots Strategies
Roots Strategies serves Indigenous communities, leaders, and non-Indigenous partners across Canada who are working toward meaningful reconciliation and shared prosperity. Founded in 2025, this Ottawa-based, Indigenous-owned agency brings together 15 years of collective expertise in public relations, communications, advertising, and leadership training. The firm focuses on building trust, amplifying Indigenous voices, and supporting sustainable economic development through culturally responsive strategies.
How Roots Strategies Helps Clients
At its core, Roots Strategies helps organizations navigate the complex landscape of Indigenous affairs with cultural awareness and strategic insight. The agency works with Indigenous communities to develop communications that reflect their values and priorities, while also guiding non-Indigenous partners—such as government bodies, corporations, and nonprofits—in building respectful, lasting relationships. By offering cultural competency training and stakeholder engagement services, Roots Strategies ensures that all parties approach collaboration with understanding and mutual respect. The firm’s approach is grounded in reconciliation strategies that prioritize trust building, community development, and Indigenous leadership support.
Services and Specialties
Roots Strategies offers a range of services tailored to the unique needs of Indigenous and non-Indigenous clients. While specific service offerings are not fully detailed, based on the agency’s focus areas and keywords, likely capabilities include:
- Public relations and communications services, including media outreach and public awareness campaigns
- Cultural awareness training and cultural competency training for organizations
- Indigenous voice amplification and advocacy support
- Stakeholder engagement and community engagement facilitation
- Government relations and Indigenous policy consulting
- Partnership development and relationship building between Indigenous and non-Indigenous entities
- Management consulting services with a focus on economic growth and sustainable development
- Indigenous-led initiatives and leadership development programs
- Reconciliation strategies and strategic insights for public and private sectors
As a proud member of the Canadian Council for Indigenous Business (CCIB), Roots Strategies demonstrates its commitment to Indigenous business excellence and ethical practices. The agency’s nationwide reach allows it to serve clients across Canada, with a particular strength in public administration and community development sectors.
Location and Reach
Roots Strategies is headquartered in Ottawa, Ontario, Canada, placing it at the heart of the nation’s political and policy-making landscape. This Ottawa base is strategic for clients engaged in government relations, Indigenous affairs, and public policy consulting. The agency’s team brings deep knowledge of both federal and provincial contexts, enabling them to provide relevant guidance to clients working with Indigenous communities from coast to coast. While rooted in Ottawa, Roots Strategies operates as a nationwide agency, offering its services to clients across Canada.
Roots Strategies is an excellent fit for Indigenous organizations seeking to amplify their voices and navigate public relations or advocacy efforts. It is also well-suited for non-Indigenous entities—including government agencies, corporations, and nonprofits—that are committed to advancing reconciliation and want to develop culturally competent, respectful partnerships with Indigenous communities. The agency’s focus on trust building, economic growth support, and community development makes it a practical choice for any organization serious about meaningful collaboration in Indigenous affairs.
Key facts
- Team size: 1-10 employees
- Headquarters: Ottawa, Ontario, Canada
- Address: Ottawa Ontario Canada
- SIC codes: 8742
Keywords & focus
Topics and areas Roots Strategies works with.
- public relations & communications services
- cultural awareness training
- indigenous voice amplification
- nationwide agency
- media outreach
- public administration
- stakeholder engagement
- cultural responsiveness
- public relations
- economic growth support
- sustainable economic development
- indigenous community partnerships
- public relations services
- trust building
- indigenous advocacy
- public awareness campaigns
- strategic insights
- management consulting services
- indigenous-led initiatives
- cultural competency training
- indigenous leadership support
- community engagement
- partnership development
- relationship building
- reconciliation
- reconciliation strategies
- indigenous affairs
- indigenous policy consulting
- government relations
- community development
- +6 more
Technologies
Gmail, Google Apps, Amazon AWS, Mobile Friendly, Google Plus, Google Font API
Industries served by Roots Strategies
Roots Strategies works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Roots Strategies
Common questions and answers about Roots Strategies, their services, location, and how to work with them.
- Where is Roots Strategies located?
- Roots Strategies is headquartered in Ottawa.
- What services does Roots Strategies offer?
- Roots Strategies offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Roots Strategies serve?
- Roots Strategies serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Roots Strategies a verified PR agency?
- Roots Strategies is listed on Online PR. Verification status is shown on their profile.
- How can I contact Roots Strategies?
- You can visit their website at http://www.rootsstrategies.ca
- How many reviews does Roots Strategies have?
- Roots Strategies has 0 client reviews with an average rating of 0.0 out of 5.
- When was Roots Strategies founded?
- Roots Strategies was founded in 2025.
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