Roots to Rise
Roots to Rise is a public relations agency based in Detroit (founded 2017).
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About Roots to Rise
Roots to Rise is a Detroit-based public relations and communications agency founded in 2017 by Kelsey Hubbell. Operating out of Detroit, Michigan, United States, the firm brings a distinctive focus to its work: urbanism, community engagement, and human-centered design. Rather than offering generic PR services, Roots to Rise specializes in helping organizations—particularly those in the public sector, nonprofits, and small businesses—navigate the complex intersection of city policy, community development, and strategic communications. With a background in journalism and a deep commitment to civic life, Hubbell has built an agency that prioritizes meaningful connection over flashy campaigns.
Urbanist and Community-Focused Communications
What sets Roots to Rise apart is its explicit grounding in urbanist principles. The agency’s work regularly touches on city planning, public space activation, city sustainability, and transit promotion. This is not accidental: Hubbell is an urbanist and cyclist who approaches communications with an understanding of how cities function and how residents interact with their environments. Roots to Rise applies design thinking and community engagement methods to projects that range from city policy communication to neighborhood engagement. The agency’s expertise in community partnerships and collaboration makes it a natural fit for organizations working on equity in urban living, city social change campaigns, and women’s urban living initiatives. Whether helping a city agency explain a new transit plan or supporting a nonprofit’s community development efforts, Roots to Rise brings a nuanced perspective that respects local history and advocates for all residents.
Services and Capabilities
Roots to Rise offers a range of communications and project management services tailored to organizations that value community connection. While the agency’s full service list is not exhaustive, its work consistently includes the following capabilities:
- Strategic communications and media strategy development
- Event planning and fundraising event management
- Social media campaign creation and management
- Community engagement and volunteer recruitment
- Project management for public sector and nonprofit initiatives
- City policy communication and public space activation
- Strategic marketing plans and brand storytelling
- Community leadership development and advocacy
These services are delivered with a collaborative, human-centered approach. Roots to Rise does not treat communications as a one-way broadcast; instead, it emphasizes listening, co-creation, and iterative design. The agency’s project management skills ensure that even complex, multi-stakeholder initiatives—such as city transit promotion or neighborhood engagement campaigns—stay on track and on message.
Who Roots to Rise Works With
Roots to Rise is best suited for small businesses, nonprofit organizations, and entrepreneurs who need thoughtful, community-oriented communications support. The agency also works with public sector clients, including city agencies and municipal departments, on projects related to city planning, sustainability, and transit. Because of its urbanist focus, Roots to Rise is particularly valuable for organizations involved in city cycling initiatives, public space activation, and community development. It is also a strong choice for groups focused on equity in urban living and women’s urban living issues. The agency’s founder, Kelsey Hubbell, has direct experience with dozens of small businesses and nonprofits, making Roots to Rise a practical partner for organizations that want to connect authentically with their audiences without relying on big-agency overhead. For any client seeking strategic communications grounded in real community needs, Roots to Rise offers a thoughtful, Detroit-rooted alternative.
Key facts
- Team size: 1-10 employees
- Headquarters: Detroit, Michigan, United States, 48224
- Address: Detroit Michigan United States 48224
- SIC codes: 8699
Keywords & focus
Topics and areas Roots to Rise works with.
- project management
- communications
- event planning
- journalism
- community engagement
- social media
- community development
- design thinking
- community focused
- public relations & communications services
- city cycling
- community partnerships
- media strategy
- city policy communication
- community leadership
- city of philadelphia
- public sector
- city planning
- public space activation
- city sustainability
- city transit
- public relations
- women's urban living
- services
- city social change campaigns
- strategic communications
- city neighborhood engagement
- equity in urban living
- collaboration
- city transit promotion
- +51 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Mobile Friendly, Varnish, Wix
Industries served by Roots to Rise
Roots to Rise works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Detroit
If you are looking for alternatives or more options in Detroit, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Roots to Rise
Common questions and answers about Roots to Rise, their services, location, and how to work with them.
- Where is Roots to Rise located?
- Roots to Rise is headquartered in Detroit.
- What services does Roots to Rise offer?
- Roots to Rise offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Roots to Rise serve?
- Roots to Rise serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Roots to Rise a verified PR agency?
- Roots to Rise is listed on Online PR. Verification status is shown on their profile.
- How can I contact Roots to Rise?
- You can visit their website at http://www.kelseyhubbell.com
- How many reviews does Roots to Rise have?
- Roots to Rise has 0 client reviews with an average rating of 0.0 out of 5.
- When was Roots to Rise founded?
- Roots to Rise was founded in 2017.
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