R&W

Founded in 2023, R&W is a strategic communications consultancy based in Biarritz, France, that brings over two decades of high-level corporate communications experience to the table. The agency was established by a former chief communications officer for publicly traded global leaders in industry, healthcare, and services, including Air Liquide and Sodexo. Operating from the Nouvelle-Aquitaine region, R&W focuses on providing tailored counsel to executive leaders navigating complex reputational landscapes, with a particular emphasis on storytelling as the core of its methodology.

Specialist Expertise in Healthcare and Industrial Sectors

R&W’s founder spent more than 20 years in the communications field, serving at the highest levels within globally recognized organizations in the healthcare, industrial, and service sectors. This background gives the agency deep insight into the specific challenges faced by B2B companies, particularly those in healthcare, hospital and health care, and industrial transformation. The agency’s experience includes managing communications for major milestones such as formalizing corporate purpose, executing strategic plans, and overseeing governance changes. R&W’s work is grounded in a philosophy that balances “Roots” (anchoring in convictions, territory, culture, and values) with “Wings” (audacity, creativity, and thinking outside the box), making it particularly effective for clients in regulated or traditional industries undergoing innovation or transformation.

Core Services: Image, Milestones, and Crisis Management

R&W’s service offering is structured around three key pillars: image management, preparation for major company milestones, and reputational crisis management. For image management, the agency helps executive leaders identify their leadership territory, define when and what to communicate, and prepare for public speaking opportunities. In terms of milestones, R&W supports organizations in formalizing purpose, creating strategic plans, and managing external growth or governance changes by developing narratives and setting communication priorities. The agency also specializes in crisis communication, from anticipating high-risk issues and preparing talking points to crafting post-crisis narratives. This focused approach ensures that each client receives a personalized strategy that balances strategic depth with creative execution.

• Executive leadership communications coaching
• Strategic narrative development and storytelling
• Crisis communication planning and management
• Reputation management and media relations
• Corporate governance and transformation communications
• Public speaking preparation and debriefing

Who R&W Works With

R&W is best suited for executive leaders and senior management teams at B2B organizations, particularly those in the healthcare, industrial, and service sectors. The agency’s clients are typically companies navigating significant transitions—such as growth, restructuring, or shifts in governance—or facing complex reputational challenges. Based in Biarritz, France, R&W serves clients across France and internationally, with a particular focus on organizations that value strategic, long-term communications planning over short-term tactics. The agency’s philosophy of balancing roots and wings makes it an ideal partner for leaders who need both grounded, values-driven counsel and innovative, outside-the-box thinking to achieve their communication goals. Whether preparing for a major announcement, managing a crisis, or refining an executive’s public presence, R&W offers a personalized, experience-backed approach that prioritizes measurable impact and authentic storytelling.