Saam & Verhoog
Saam & Verhoog is a public relations agency based in Den Haag (founded 2011).
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About Saam & Verhoog
Founded in 2011, Saam & Verhoog (S&V) is a strategic communications and public affairs agency based in Den Haag, Netherlands. The firm works primarily with organizations that operate at the intersection of public policy, government, and societal interests—including non-profits, philanthropic foundations, trade associations, and public-sector bodies. Rather than serving a broad commercial clientele, Saam & Verhoog focuses on clients whose work has a clear public or civic dimension, helping them navigate complex political and regulatory environments.
Approach and Methodology
Saam & Verhoog describes its working philosophy as “tot de kern afpellen”—peeling back to the core. This means the agency prioritizes understanding the fundamental essence of a client’s mission before designing any communications strategy. From that core, they develop advice that is both professional and practical, always with an eye on the interplay between external stakeholders and internal decision-making. The firm emphasizes a collaborative relationship with clients, acting as a strategic partner rather than a mere service provider. This approach is especially relevant in the fields of public affairs and government communications, where nuance and credibility are critical.
Core Services and Specialties
While Saam & Verhoog does not publicly list a fixed menu of services, its keywords and industry focus point to a clear set of capabilities. The agency appears to specialize in the following areas:
- Strategic Communications Advice: Developing positioning, messaging, and media strategies for organizations engaging with government and the public.
- Public Affairs and Government Relations: Advising on how to influence policy, including EU-level strategy in Brussels and national-level work in the Netherlands.
- Crisis and Reputation Management: Helping clients protect their reputation during sensitive or high-stakes situations.
- Political Monitoring and Analysis: Tracking political developments, policy changes, and public sentiment to inform client decision-making.
- Media Training and Coaching: Preparing executives and spokespeople for media interviews, public appearances, and stakeholder meetings.
- Campaign Support: Designing and executing public communication campaigns for government bodies or advocacy groups.
- Philanthropy Advisory: Assisting foundations and charitable organizations with strategic communication and stakeholder engagement.
These services are delivered with a strong emphasis on research and analysis, as indicated by keywords like “monitoring,” “analyse,” and “beleidsondersteuning.” Saam & Verhoog likely uses data-driven insights to underpin its strategic recommendations, ensuring that advice is grounded in current political and social realities.
Location and Market Focus
Based at 52 Lange Voorhout in Den Haag, Netherlands, the agency is situated in the heart of the country’s political and administrative capital. Den Haag is home to the Dutch parliament, government ministries, and numerous embassies and international organizations, making it a natural base for a public affairs firm. Saam & Verhoog’s location reflects its focus on Dutch and European policy-making, with a particular emphasis on “overheidsstrategie brussel” (government strategy in Brussels) and “maatschappelijk belangenbehartiging” (societal interest representation). The agency’s work often involves bridging the gap between local governance and EU-level decision-making, a niche that requires both local knowledge and international perspective.
Saam & Verhoog is a good fit for organizations that need nuanced, strategic support in navigating public policy and communication challenges. Ideal clients include non-profits with advocacy missions, philanthropic foundations seeking to amplify their impact, trade associations representing sectoral interests, and government agencies looking for external counsel on public campaigns or crisis management. The agency’s emphasis on collaboration and its “peel back to the core” methodology make it particularly suited for clients who value deep strategic thinking over quick fixes. While not a large, full-service firm, Saam & Verhoog offers a focused, high-touch approach for those who operate at the intersection of policy, media, and public opinion.
Key facts
- Team size: 11-50 employees
- Headquarters: 52 Lange Voorhout, Den Haag, Zuid-Holland, Netherlands, 2514 EG
- Address: 52 Lange Voorhout , Den Haag Zuid-Holland Netherlands 2514 EG
- SIC codes: 8742
Keywords & focus
Topics and areas Saam & Verhoog works with.
- coaching
- positionering
- advies
- politieke communicatie
- strategische communicatie
- public affairs
- training
- bestuursadvies
- monitor
- filantropie
- mediatraining
- communicatieadvies
- analyse
- mediastrategie
- monitoring
- public relations & communications services
- overheidsstrategie brussel
- maatschappelijk belangenbehartiging
- crisis- en reputatiemanagement
- politieke monitoring
- overheidscommunicatie campagnes
- consulting
- services
- overheid
- overheidsbeleid
- media strategie
- overheidsrelaties
- monitoring en analyse
- invloed uitoefenen
- beleidsondersteuning
- +51 more
Technologies
Rackspace MailGun, Outlook, MailChimp SPF, Microsoft Office 365, Mobile Friendly, Nginx, Google Font API, Google Tag Manager, WordPress.org
Industries served by Saam & Verhoog
Saam & Verhoog works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Saam & Verhoog
Common questions and answers about Saam & Verhoog, their services, location, and how to work with them.
- Where is Saam & Verhoog located?
- Saam & Verhoog is headquartered in Den Haag.
- What services does Saam & Verhoog offer?
- Saam & Verhoog offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Saam & Verhoog serve?
- Saam & Verhoog serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Saam & Verhoog a verified PR agency?
- Saam & Verhoog is listed on Online PR. Verification status is shown on their profile.
- How can I contact Saam & Verhoog?
- You can visit their website at http://www.saamverhoog.nl
- How many reviews does Saam & Verhoog have?
- Saam & Verhoog has 0 client reviews with an average rating of 0.0 out of 5.
- When was Saam & Verhoog founded?
- Saam & Verhoog was founded in 2011.
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