SALT Radio Promotions

SALT Radio Promotions is a UK national radio plugging agency founded by Lauren Churchman, formerly of BBC Radio 6 Music, and Hugo Simpson, previously of Evil Twin PR. The agency specialises in getting music and audio content played on radio stations across the United Kingdom. While the agency's primary focus is radio plugging, it also offers related public relations and communications services tailored to musicians, record labels, and other audio content creators.

Who SALT Radio Promotions Serves

SALT Radio Promotions primarily works with artists, bands, and record labels looking to secure radio airplay for their releases. The agency is particularly suited for independent musicians and smaller labels who may not have in-house radio plugging expertise. Additionally, SALT Radio Promotions can serve podcasters, audio producers, and other content creators who want their work featured on national or regional radio. The agency's background in both public radio (BBC) and independent PR gives it a balanced perspective on what stations and programmers are looking for.

How SALT Radio Promotions Helps Clients

The core value SALT Radio Promotions provides is access to radio station decision-makers. Lauren Churchman's experience at BBC Radio 6 Music means she understands the editorial processes and playlist requirements of major public broadcasters. Hugo Simpson's work at Evil Twin PR brings knowledge of independent and commercial radio landscapes. Together, they help clients craft pitches that resonate with specific shows and stations. SALT Radio Promotions also advises on release timing, track selection, and promotional strategies to maximise the chances of getting played. The agency handles the administrative side of radio plugging, including sending tracks, following up with programmers, and tracking airplay results.

Services Offered by SALT Radio Promotions

• National and regional radio plugging for singles, albums, and EPs
• BBC Radio and BBC Introducing submissions and follow-ups
• Commercial and community radio station targeting
• Playlist pitching for streaming services (Spotify, Apple Music)
• Press release writing and media kit preparation
• Radio interview and session booking coordination
• Airplay monitoring and reporting
• Strategic release planning and campaign management
• Podcast and audio content promotion to radio stations
• Consultancy for artists on radio-friendly production and messaging

Location and Reach

SALT Radio Promotions is based in the United Kingdom, with a strong focus on the UK radio market. The agency's founders bring experience from both London-based national stations and regional outlets across the country. While most of their work is UK-focused, the skills and contacts they offer can be applied to international campaigns, particularly for British artists looking to break into overseas markets. The agency's UK base gives it an advantage in understanding the nuances of British radio culture, from BBC local stations to specialist commercial shows.

SALT Radio Promotions is a good fit for independent musicians, small to mid-sized record labels, and audio content creators who need professional radio plugging without the overhead of a large agency. The agency's hands-on approach and direct experience in radio make it particularly valuable for artists who are serious about building a radio presence. Clients who want a dedicated, knowledgeable team rather than a one-size-fits-all service will find SALT Radio Promotions a practical choice. The agency is less suited for major label acts with in-house radio teams or clients seeking full-service PR beyond radio and basic communications support.