Salut Media

Founded in 1999 in Barcelona, Spain, Salut Media emerged from a clear observation: health and wellness communications required a specialized approach. At a time when digital media was still in its infancy, the agency’s founders saw that most PR firms treated health as just another industry vertical. Salut Media set out to change that by focusing exclusively on how complex medical and wellness information could be translated into clear, compelling messages for the public, journalists, and healthcare professionals. Over the past two decades, the agency has built a reputation in Catalonia and across Spain for its deep understanding of the health sector’s unique communication challenges.

Specialized Health and Wellness Communications

Salut Media’s core expertise lies in public relations and communications services tailored specifically to health and wellness. The agency acts as a bridge between organizations—such as pharmaceutical companies, hospitals, research institutes, and wellness brands—and the media. They are known for their ability to generate relevant messages that resonate with both specialized medical audiences and the general public. A key differentiator is their understanding of the regulatory and ethical considerations inherent in health communications in Spain, where claims must be carefully vetted. Salut Media also provides media training for spokespeople, helping doctors, researchers, and executives present complex topics confidently and clearly during interviews or press conferences. Their press officer services ensure that journalists covering health beats receive accurate, timely, and newsworthy information.

Services and Capabilities

While the agency’s focus is broad within health, their service offerings are centered around strategic communication. Based on their public profile and industry presence, Salut Media’s likely core services include:

• Public relations strategy and campaign development for health and wellness organizations
• Media relations and press office management, including proactive pitching and crisis communication
• Media training for executives, scientists, and healthcare professionals
• Content creation for press releases, articles, and digital platforms
• Reputation management and corporate communication for healthcare institutions
• Event management for product launches, medical congresses, and awareness campaigns
• Digital communication support, including social media strategy for health brands

These services are delivered with a strong emphasis on accuracy and ethical standards, which are critical in the health sector. Salut Media’s team in Barcelona brings together professionals with backgrounds in journalism, public relations, and health sciences, allowing them to understand both the scientific and media landscapes.

Who Benefits from Salut Media

Salut Media is particularly well-suited for organizations in the health and wellness ecosystem that need credible, professional communication support. This includes pharmaceutical companies launching new treatments, hospitals and clinics seeking to enhance their public image, research institutions announcing breakthroughs, and wellness brands building consumer trust. The agency’s long history in Barcelona, Spain, gives them an established network of media contacts and a deep understanding of the local and national health media landscape. They are also a strong fit for organizations that require media training for their spokespeople, especially those who may be new to public engagement. Small to mid-sized health organizations that lack in-house PR expertise will find Salut Media’s focused approach particularly valuable, as the agency can act as an external press office without the overhead of a full-time team. For any health-related entity looking to communicate effectively in the Spanish market, Salut Media offers a specialized, experienced partner with a proven track record since 1999.